Our Leadership: Profiles

Marta Tellado joined Consumer Reports in the fall of 2014 as President and Chief Executive Officer of Consumer Reports, the largest and most-trusted nonprofit consumer organization in the world. She began her career in the consumer movement and has 25 years of experience as a frontlines advocate and leader for social justice. She is the organization’s eighth president since its founding in 1936.

Over its more than 75-year history, Consumer Reports has achieved substantial gains for consumers through its advocacy on health reform, food and product safety, financial reform, and other consumer issues at the federal, state and local level. The organization has advanced important policies to cut hospital-acquired infections, prohibit predatory lending practices and combat dangerous toxins in foods. Consumer Reports accepts no advertising, payment or other support from the companies whose products it evaluates. There are more than 8 million subscribers to its flagship Consumer Reports magazine, website ConsumerReports.org, and other information products.

Marta is known as a transformational leader with a talent for innovation, a lifelong commitment to social justice and a distinguished portfolio of accomplishments in mission-driven organizations.

Marta came to Consumer Reports from the Ford Foundation in New York, where she was Vice President for Global Communications and an officer of the board. While there, she led strategic communications and advocacy on a range of social-justice issues in the United States and around the world, including economic fairness, free and fair access to an open Internet, and civil rights.

Born in Cuba and raised in New Jersey, Marta began her career in public policy, advocacy, and social justice working alongside consumer advocates Ralph Nader and Joan Claybrook at Public Citizen. Since then, she has served as Executive Director of the Domestic Policy Group at the Aspen Institute; as Director for National Issues and Outreach for Senator Bill Bradley; and as Vice President of the Partnership for Public Service, where she launched the Best Places to Work in the federal government and the Service to America awards.

Marta holds an M.A. and Ph.D. in political science from Yale University.

Rahul Belani joined Consumer Reports in 2006, bringing with him a strong background in the transforming traditional print media organizations to electronic/digital organizations. He is the vice president, chief information officer at Consumer Reports and leads a world-class team of innovators, engineers, project managers, data scientists, information security, network and desktop professionals. Rahul has championed the organizations innovation efforts by launching the Technology Innovation Center and the Data Science Lab, organizing annual hackathons, and introducing Lean and Agile methods for product development.

Rahul is a results-oriented technologist and possesses the right blend of strategic and tactical skills to engineer robust technology architecture, infrastructure and processes that support consumer-centric product development. Rahul leverages technology to solve complex business issues while managing change, costs, and risks.

Before joining Consumer Reports, Rahul was a member of the executive board of Jane’s Information Group, a Thomson-Reuters Corp., company based in the U.K. During his 16 years as senior vice president and chief technology officer at Jane’s, he headed all aspects of technology including technology infrastructure operations, digital product development, content management systems, and enterprise information systems.

Rahul has a master's in computer science, from George Washington University in Washington, D.C., and a B.S. in mathematics and statistics.

JoAnne Boyd has been vice president, Corporate Finance & Business Analysis, since June 2013. She is responsible for expanding business analytics and data-driven decision-making to help in business and budgetary decisions for all of Consumer Reports. In addition, her responsibilities include preparing long-range models to support strategic planning, providing finance and strategic support to the digital and print business units, and tracking and reporting performance results.

JoAnne joined Consumer Reports in 2003 as the director of the newly created Business Planning and Analysis Department with the mandate to bring increased rigor and centralized tracking of Consumer Reports’ performance goals and objectives, providing financial and operational decision-making advice and support and overseeing the business plans for all new products and services.

Before  joining Consumer Reports, JoAnne held various positions at Reader’s Digest in accounting, marketing analysis, and finance. Her last position at Reader’s Digest was director of Finance, Books & Home Entertainment.

JoAnne graduated from Iona College with a B.B.A. in accounting and earned an MBA in finance from Pace University.

Ricardo Castro joined Consumer Reports in the fall of 2014 as Executive Vice President. In this new role, Ricardo will coordinate the executive leadership team's change management processes, provide executive oversight of human resources and serve as liaison to CR's Board of Directors.

Ricardo is the former Vice President, Secretary and General Counsel for the Ford Foundation, with responsibility for the Foundation’s governance, global operations, and investments. Previously, Ricardo was General Counsel for the Open Society Foundations, overseeing all legal matters and advising program leadership and senior management on a wide variety of domestic and international legal issues. He began his tenure there in 1997 as Associate General Counsel, became Deputy General Counsel in 1998, and General Counsel in 2004.

Previously, Ricardo was an associate at the law firm of Clearly Gottlieb Steen & Hamilton, where he worked on corporate finance matters in Latin America. For several years, he worked as a legal services lawyer on behalf of people living with HIV and AIDS.

Ricardo earned his J.D. from New York University and received his bachelor’s degree from the University of Pennsylvania.

As vice president of operations, Carolyn Clifford-Ferrara provides leadership to bridge strategic planning and tactical implementation, leveraging expertise in quality-management practices and statistical approaches with a focus on continuous improvement. Carolyn’s team ensures efficiency, healthy collaboration, quality and risk mitigation. Recently, Carolyn repositioned the Customer Care Department as a strategic business partner leveraging the voice of the customer to reveal opportunities for product, service, content and operational improvements—with an aim to increase retention, revenue and brand loyalty.

An electrical engineer by training, Carolyn has been at Consumer Report for 23 years, with leadership roles at the Yonkers, N.Y., headquarters managing various departments in the Technical Division, including a senior position managing content quality and planning. During her tenure at Consumer Reports, Carolyn has also overseen the Technical Division’s testing and content collaboration with the organization’s overseas partners in the International Consumer Research and Testing consortium. She’s also led Consumer Reports’ explorations into launching products in China and Latin America.

Carolyn currently leads Consumer Reports’ Diversity and Inclusion Leadership Council and is the sponsor of the Women’s Employee Resource Group.

Carolyn earned her B.S. in electrical engineering at NYU/Polytechnic University in Brooklyn.

Lisa Cribari joined Consumer Reports in the fall of 2014 as the Vice President of Human Resources, responsible for leading the company’s human-resources function, including strategic planning, talent acquisition and development, compensation and benefits, employee and labor relations, and employee engagement.

Lisa is a seasoned executive with extensive experience in the philanthropic sector as well as the private sector in the entertainment, media and publishing industries. She has helped transform organizations, drive revenue and profit objectives, and achieve strategic priorities through innovative talent-management strategies to attract, retain, and develop a diverse staff.

Lisa brings to her work an outcomes-based mission orientation and an ability to work strategically while bringing a collaborative approach working alongside colleagues and partners. She is known for her integrity and values-based leadership style.

For the past five years, Lisa had been the Chief Human Resources Officer at the Ford Foundation, where she provided leadership and strategic direction on all aspects of talent and human-resources management while working closely with senior leaders and staff in the New York City headquarters and 10 international offices across Asia, Africa, the Middle East, and Latin America.

Before joining the Ford Foundation, Lisa spent 20 years at Reader's Digest, where she was Vice President in charge of human resources globally and served on the Executive Committee. She began her career at CBS Inc., where she worked in human resources for more than a decade in various roles.

Lisa earned an MBA in Management from Pace University’s Lubin School of Business and a bachelor’s degree in French Literature from the College of New Rochelle.

Heather Dennis heads up all aspects of Consumer Reports’ direct mail, online, grants/cy pres, planned giving and major donor operations. She has served as the vice president, Development, since 2008 and leads a team that generates over $28 million annually in contributions to support the programs and mission of the organization.

Before joining Consumer Reports, Heather served as vice president for development at Keep America Beautiful, where she secured millions in gifts to set up its first-ever endowment fund beyond the annual drive. She also served as director of development and public relations for the American Red Cross in Greenwich, Conn.; as the chief development officer for the New York State Historical Association, and director of alumni relations and annual giving at Iona College.

Heather is a graduate of Hartwick College, where she earned her B.S. in business management. She currently serves on the Greenwich Academy Alumni Association Board.

Brent Diamond oversees Consumer Reports’ print products and digital extensions. During his tenure he has completed a revamp of the flagship Consumer Reports magazine as well as an extensive overhaul of the marketing activities. Those efforts were designed to create a more consumer friendly environment and enable an open dialogue between the products and their customers.

Brent joined Consumer Reports in October 2012. He has an extensive background in consumer-enthusiast media and was previously involved in running many iconic brands such as Powder MagazineSurfer MagazineThe Sporting News, the Daily Racing Form, and many others. He has worked with well-known media/publishing organizations such as Primedia, Times Mirror, and Beckett Media (the bible of sports trading cards). And he has worked on a gamut of magazine publishing challenges and opportunities, ranging from turnarounds of mature products to launching successful new magazines, and including both print and digital formats.

Brent holds a B.A. in Communications from Brigham Young University.

Jason Fox joined Consumer Reports in April 2015 as Vice President of Digital. In this role he acts as the GM for CR's digital products, including its flagship, ConsumerReports.org. Jason will also help forge digital partnerships to expand our reach and bring Consumer Reports to new communities.

Jason brings exceptional experience to his role, having created many award-winning, industry-recognized digital products. Prior to joining Consumer Reports, he was the global head of product for Reuters News Agency, the world's largest multimedia news organization. At Reuters, he led a complete rethink of Reuters’ flagship B2B product, Media Express, including a new design, user interface, code base, and mobile optimization.

Before Reuters, Jason held several senior-level positions at Time Inc. where he helped reinvent leading digital properties including TIME, Fortune, and LIFE, and built critical partnerships with Facebook, Twitter, Google, Tumblr, and many others.

Jason has also worked for several mission-oriented organizations in his career, including Columbia University, PBS, the Canadian Broadcasting Corporation, and the Environmental Defense Fund.

Jason received am M.A. from Simon Fraser University and a B.A. from McGill University.

Eileen Hershenov heads the organization's legal department, providing legal advice and representation on a wide range of issues, including media, intellectual property and not-for-profit law to managing litigation. She also oversees the work of outside counsel.

Before joining Consumer Reports in 2005, Eileen spent 11 years with the Open Society Foundations network, the international group of private foundations created and funded by financier and philanthropist George Soros. For most of that time she served as the network’s general counsel, heading the legal department and advising affiliated foundations and programs in nearly 50 countries worldwide.

Eileen began her legal career clerking for United States District Court Judge Jack B. Weinstein in Brooklyn, New York; worked at the ACLU litigating civil rights and civil liberties cases as a Karpatkin Fellow; and focused on antitrust and IP litigation as an associate at the firm of Morrison & Foerster in New York City. Before law school, Eileen worked as an organizer and advocate for the New York Public Interest Research Group, where she led a statewide campaign to change the state’s statute of limitations law so that victims of toxic substances such as asbestos or the drug DES could sue manufacturers in instances where injury manifested many years after the last exposure

A member of the New York State Bar, Eileen is a graduate of Yale College and Yale Law School.

As vice president of Integrated Content Creation, Liam McCormack is responsible for the strategy, creation, and delivery of digital and print content in Consumer Reports’ five key consumer focus areas: cars, electronics, health and food, home, and appliances and money.

The 200-member team that Liam oversees comprises writers, editors, and market analysts working on those topics, survey experts, food and product safety specialists, and all Consumer Reports product testers who work in Consumer Reports’ more than 50 specialized labs in Yonkers, N.Y., and at Consumer Reports’ 327-acre Auto Test Center in East Haddam Conn., the largest independent car testing center in the world.

Before joining Consumer Reports, Liam spent an 18-year tenure at Which?, the U.K.’s pre-eminent consumer organization, where he was the organization’s head of research responsible for the creation and delivery of content for all digital and print platforms.

Before Which?, Liam served in the U.K.’s Office of Fair Trading, a government department established to improve the welfare of consumers. Liam received his Bachelor of Science in Biophysical Science from the University of East London. He has served on the Management Committee of International Consumer Research and Testing, an organization that creates and supplies comparative product testing information to consumer organizations globally, for 20 years.

Robert McEwen joined Consumer Reports in the fall of 2014 as the Vice President of Communications. He is responsible for all external and internal communications functions and serves as a member of the organization’s Executive Leadership Team.

Bob is a veteran communications strategist who has held senior management positions at three of the world’s leading public relations agencies. His expertise encompasses organizational, marketing, and crisis communications including award-winning work for United Airlines on 9-11. He also was an early adopter of social media and digital communications, and is a winner of three Silver Anvils from the Public Relations Society of America.

Early in his career, Bob spent several years as a wire service correspondent and news editor with The Associated Press. More recently, Bob’s consultancy, McEwen & McMahon, was recommended by NetDiligence as one of only four firms in the country to retain for crisis preparedness/management of cyber-security incidents.

Bob is a graduate of Georgetown University in Washington, D.C., with a Bachelor of Arts degree in English. He played freshman basketball there, and later coached a junior college basketball team for two seasons. Bob also holds an M.F.A. in playwriting from the University of Iowa, and spent four years as resident playwright at Chicago Dramatists.

Eric Wayne has been the chief financial officer for Consumer Reports since June 2013. He is responsible for the oversight of Consumer Reports’ financial affairs, providing insights to help make better decisions about formulating and executing strategy. Eric is directly responsible for the financial functions of accounting, business planning and analysis, and treasury, and the procurement and facilities functions.

Previously, Eric was the organization’s senior director, treasurer, responsible for investments, debt, cash management, and risk management. Before joining Consumer Reports in 1996, Eric spent 10 years working at Mutual of America in various positions, including contracts, marketing, and consulting services.

Eric is a graduate of SUNY-Oswego, where he earned a B.S. degree in business administration. He also holds a master’s in business administration from Baruch College.

Leonora Wiener joined Consumer Reports in November 2014 as Vice President of Branding, Product Strategy & Integration.

Leonora is a media and communications executive who specializes in managing brand strategy and leading creative teams. Most recently before coming to Consumer Reports, she served as Director of Content Strategy within the Office of Communications at the Ford Foundation, the second largest philanthropy in the world.

Before the Ford Foundation, Leonora was the executive editor of InStyle magazine, leading the development and oversight of its international editions. Leonora also was in charge of the magazine’s domestic operations, overseeing personnel for the 70+ editorial staff.

Leonora has held several other executive- and senior-level posts at Time Inc., bigchalk.com, Scholastic, Inc. and the City of New York. She has lived and worked abroad in Venezuela and Spain as a freelance writer and editor. She holds a B.A. in Liberal Arts from Cornell University. Leonora lives in Brooklyn, N.Y.