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Linking to us

Consumer Reports' "No Commercial Use Policy" prohibits the use of our content in advertising. We carefully monitor the use of our name and ratings to preserve our reputation as a not-for-profit source of information that is neither influenced nor associated with any commercial interest. The policy prevents companies from using our name and ratings to promote their own sales or to disparage the products or services of their competitors. This policy dates back to the organization's founding in 1936, and we are always adapting it to suit the unique needs of today's consumer

In accordance with these values, we encourage linking to any of our free content, as long as the link is not surrounded by language promoting or advertising a specific product or service.

Examples:

  • Not Acceptable: We would not grant permission for a company to say on its corporate or social media website, "Consumer Reports just rated us number one. Click here for the story."
  • Acceptable: A company could use neutral language and say for example, "Consumer Reports has an article on our product. Click here for more information."

Our ratings and reports are intended solely for the use of our readers and we are dedicated to preventing anyone from cherry-picking our findings to suit their own self-interest. We've found that most companies, when informed of this policy, recognize its importance and benefit to consumers. We believe that this unique policy is part of the reason we are among the most trusted brands in the country, and sincerely hope you agree. Thank you for supporting our mission.