Senior Vice President for Information Products
John Sateja is the Senior Vice President for Information Products for Consumers Union (CU), an expert, independent, nonprofit
organization whose mission is to work for a fair, just, and safe marketplace for all consumers. Mr. Sateja oversees the Publishing,
Editorial, Technical, and Survey Research Divisions of the organization and has ultimate responsibility for all information
products at CU, including Consumer Reports magazine and ConsumerReports.org, the world's largest publication-based subscription web site, as well as several other web sites, newsletters, books, special
interest publications, a syndicated television news service, and a mobile phone application. Consumer Reports has over 7 million combined paid subscribers to its various information products.
Mr. Sateja joined Consumers Union in 2000 as Vice President, Multi-Media Publishing and was later promoted to Vice President,
Publishing. In that role, he oversaw publishing for all information products at CU. Under his leadership, ConsumerReports.org reached a record-setting milestone, exceeding one million active paid subscribers in fewer than five years. Currently, ConsumerReports.org has more than 2.8 million active, paid subscribers.
"We're growing across the board," Mr. Sateja says. "Despite a down industry, we've actually been bucking the trend and increasing
our business in a tough economic environment." Part of what makes Consumers Union different, he adds, is that its decisions
are driven by "doing the right thing by the customer, the consumer." As Senior Vice President for Information Products, Mr.
Sateja devotes the majority of his time to ensuring that consumers are getting information that is relevant, timely, and actionable,
helping them take action and make sound decisions. "Our brand spells out trust in the marketplace, which is especially timely
in today's market," he says. "We invest millions of dollars in our content development, and that's what helps make us unique."
Prior to joining Consumers Union, Mr. Sateja was Senior Vice President, Chief Marketing Officer, New Media at Cahners Publishing
(now Reed Business Information), the largest business magazine publisher in the U.S. He was responsible for managing the development
of Manufacturing.Net, a business-to-business e-commerce venture, and other electronic media initiatives across the company.
Partners in this joint venture included Cahners Business Information and Aspect Development\i2 Technologies, a leading supplier
of Supply Chain solutions. Subsequently, Mr. Sateja was named President of Manufacturing.Net.
In April 1999, Mr. Sateja was selected by Folio magazine as one of its "Folio 40 Entrepreneurial Leaders" for his role on
a team "that created a powerful b-to-b [business-to-business] Web hub that has a clearly defined objective beyond promoting
magazines."
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