Vice President, Editorial Director
Kevin McKean is the Vice President and Editorial Director of Consumers Union (CU), the nonprofit publisher of Consumer Reports magazine and ConsumerReports.org. In this position, Mr. McKean oversees the editorial content and design for all of CU's publications, including Consumer Reports magazine, special-interest publications, newsletters, Consumer Reports TV News, and ConsumerReports.org, the nation's largest subscription-based Web site. Consumer Reports magazine has more than 4 million subscribers; ConsumerReports.org has more than 3 million subscribers.
Prior to joining CU, Mr. McKean served as CEO and Editorial Director of InfoWorld Media Group, a San Francisco-based business-to-business
publishing company with a weekly magazine serving a readership of 220,000 corporate IT buyers and a technology website with
approximately 700,000 visitors each month. Mr. McKean led a team that turned around the troubled company, redesigning and
re-launching its magazine and redesigning its website to differentiate it from other IT sites and focus on product and technology
reviews. During his tenure, InfoWorld received 40 print and online editorial honors, including being named to B2B Magazine's "Power Media 50" in 2005.
A 1974 cum laude graduate of Yale University, Mr. McKean began his career as a Staff Writer and National Science Writer for
the Associated Press. He later served as a Writer and Senior Editor for Discover magazine, Senior Editor for Money magazine and Founding Editor of Money.com, Assistant Managing Editor/Business & Finance at Time Inc. New Media, and Executive
Editor at Forbes.com. From 2000 to 2003 he served as Editorial Director at PC World, where he had overall responsibility for the content and strategic focus of both the magazine, with a circulation of 1.2
million, and the website, with 3 million visitors per month. Mr. McKean worked with the edit team to reshape the magazine
covers and gain newsstand share, and also worked with the lab and review teams to broaden coverage into new product categories.
While under Mr. McKean's leadership, PC World won 50 print and online awards.
Mr. McKean is a frequent guest lecturer at colleges and conferences, and he has appeared on many radio and television programs,
including CNN and the morning shows of all three major networks.
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