Paige Amidon
Senior Director, Health
Paige Amidon is the Senior Director, Health for Consumers Union (CU), an expert, independent, nonprofit organization whose mission is to work for a fair, just and safe marketplace for consumers. CU publishes Consumer Reports and ConsumerReports.org.
Ms. Amidon has held several executive positions at Consumer Reports, from Director to General Manager since joining the organization in 1995. Her current responsibilities include supervising the organization's efforts to address today's number one consumer issue: the delivery of healthcare. As part of Consumer Reports' commitment to provide high quality evidence-based information to consumers, Ms. Amidon has overseen the launch of Consumer Reports Medical Guide, the growth of the Consumer Reports on Health newsletter to one of the largest monthly newsletters of its kind with over 550,000 subscribers, and the creation of a new 2007 edition of the Consumer Drug Reference authored by the American Society of Health-Systems Pharmacists.
Previously, as General Manager of Product & Market Development and Multimedia Information Products at Consumer Reports, Ms. Amidon managed Consumer Reports' premium online and print products, along with directing the franchise, brand, and new product development for the Health, Finance, and Automotive products portfolios. In this role, Ms. Amidon developed new information products, expanding consumer marketing for premium online products, print newsletters, books, and special publications and also expanding newsstand distribution.
During her tenure as Chief Marketing Officer for ConsumerReports.org, Ms. Amidon launched the second generation of the world's largest consumer-paid subscription website. A cornerstone of that activity included consumer research on needs, behaviors, and reactions to our introduction of subscriber reactivation programs, paid and natural-search capabilities, an online Web Store, and CR's community forums, while pioneering direct mail and public relations initiatives.
Prior to joining Consumer Reports, Ms. Amidon researched consumer needs and built successful information products. She served as Director of Information Services at Telcordia Technologies (previously Bellcore). As a partner in Amidon/Litman Associates, Ms. Amidon led projects to develop interactive products exploiting the use of new online, telephone, and cable television-based information and entertainment systems.
Ms. Amidon has a Master's degree from the Columbia University Graduate School of Business, and a Bachelor of Fine Arts degree from New York University.
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Senior Director, HealthPaige Amidon is the Senior Director, Health for Consumers Union (CU), an expert, independent, nonprofit organization whose mission is to work for a fair, just and safe marketplace for consumers. CU publishes Consumer Reports and ConsumerReports.org.
Ms. Amidon has held several executive positions at Consumer Reports, from Director to General Manager since joining the organization in 1995. Her current responsibilities include supervising the organization's efforts to address today's number one consumer issue: the delivery of healthcare. As part of Consumer Reports' commitment to provide high quality evidence-based information to consumers, Ms. Amidon has overseen the launch of Consumer Reports Medical Guide, the growth of the Consumer Reports on Health newsletter to one of the largest monthly newsletters of its kind with over 550,000 subscribers, and the creation of a new 2007 edition of the Consumer Drug Reference authored by the American Society of Health-Systems Pharmacists.
Previously, as General Manager of Product & Market Development and Multimedia Information Products at Consumer Reports, Ms. Amidon managed Consumer Reports' premium online and print products, along with directing the franchise, brand, and new product development for the Health, Finance, and Automotive products portfolios. In this role, Ms. Amidon developed new information products, expanding consumer marketing for premium online products, print newsletters, books, and special publications and also expanding newsstand distribution.
During her tenure as Chief Marketing Officer for ConsumerReports.org, Ms. Amidon launched the second generation of the world's largest consumer-paid subscription website. A cornerstone of that activity included consumer research on needs, behaviors, and reactions to our introduction of subscriber reactivation programs, paid and natural-search capabilities, an online Web Store, and CR's community forums, while pioneering direct mail and public relations initiatives.
Prior to joining Consumer Reports, Ms. Amidon researched consumer needs and built successful information products. She served as Director of Information Services at Telcordia Technologies (previously Bellcore). As a partner in Amidon/Litman Associates, Ms. Amidon led projects to develop interactive products exploiting the use of new online, telephone, and cable television-based information and entertainment systems.
Ms. Amidon has a Master's degree from the Columbia University Graduate School of Business, and a Bachelor of Fine Arts degree from New York University.
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