Air Purifiers Buying Guide
Americans spend more than $350 million each year on room and whole-house air purifiers-also known as air cleaners-mostly in
the hope that they'll ease the symptoms of asthma and allergies. But there's little medical evidence that any air cleaner
alone can do that effectively.
- Getting started
- Types
- Features
- Brands
Brands
In 2007, 4.6 million air purifiers were sold. Sharper Image, which had a 9 percent market share in 2007, has been left off of this list because of its recent Chapter 11 filing. The primary brands sell 53 percent of portable and console units. Use these profiles to compare air purifiers by brand.
Holmes
Holmes is positioned to offer value, innovation and quality products to consumers. The company emphasizes clean, "comfortable" air as part of its marketing strategy for air purifiers. The units retail at mass merchants including Target, Wal-Mart and Sears.
Honeywell
Honeywell is a mass-market brand with a "value" proposition. The brand is available at mass merchants including Wal-Mart and Target, and widely online.
Hunter
Hunter offers a HEPAtech Air Purification System and Whisper-Quiet fan Technology. They are available at mass merchants and home centers including Target, Best Buy and Lowes.
Ionic Pro
Ionic Pro’s marketing focuses on the affordability, efficiency, ease of use, and quietness. Ionic Pro air purifiers are available nationwide through major mass merchants, such as Wal-Mart, Target, Best Buy, and Sears.
Oreck
Oreck stores have been redesigned using colors to stress how Oreck can give consumers a sparkling clean home, and to help correct the perception that it only sells vacuum cleaners. The brand also carries small appliances, cleaning products and pet-care products. Air purifiers are sold at JC Penney and online.
Learn more ways to improve the air quality at your home.
