Brands

In addition to the familiar brands you grew up with, you'll find more big names—and some newcomers—competing at the "pro" end of the price spectrum as kitchens morph into places to show off as well as cook. This guide will help you to compare ranges by brand.

Amana

This value-oriented, mass-market brand sells appliances priced between $400 and $1,000. Amana offers stylish appliances with clever features at affordable prices. The cooking line includes gas and electric ranges. More than 40 years ago, Amana introduced the first countertop microwave and changed the way Americans cook.

Electrolux

This upper-midlevel brand offers cooking appliances priced between $1,500 and $2,500. The cooking line includes gas, electric, and dual-fuel ranges. The Electrolux name is new to the U.S. market, but has been used in Europe for more than 70 years. The appliances feature a modern design and touch glass controls.
Electrolux also has the high-end Icon line, with most cooking appliances costing $4,000 and $6,000 each. The line includes gas, electric, and dual-fuel ranges. The line promotes innovation, performance, and flexibility with premium features at premium prices. Icon appliances are sold through independent appliance retailers.

Frigidaire

This midlevel, mass-market brand sells appliances priced between $500 and $1,500. The Frigidaire cooking line includes gas and electric ranges loaded with time-saving and high-performance features with a classic design. The appliances are sold in matching kitchen suites.

GE

This midlevel, mass-market brand sells appliances priced between $500 and $1,500. The line includes gas and electric ranges with a timeless look and up-to-date features that offer excellent performance and value.

GE Profile

This midlevel, mass-market brand sells gas, electric, and dual-fuel ranges priced from $1,000 to $2,000. The line includes a wide variety of price points and features, possibly the most in the industry. The appliances are sold in matching kitchen suites.

GE Café

This upper-midlevel, mass-market brand sells gas and dual-fuel freestanding ranges priced above $2,000. The latest brand from GE, the Café line is characterized by stainless-steel exteriors and updated styling. Think modern restaurant kitchen.

GE Monogram

This high-end line offers pro-style ranges priced from $5,000 to $7,000 for gas, electric, and dual-fuel. Monogram appliances are made to be top performing, and positioned for high-end consumers. The appliances are sold in matching kitchen suites and are sold through independent appliance retailers.

Hotpoint

This value-oriented mass-market brand offers electric and gas ranges priced between $400 and $800.

Jenn-Air

This high-end line offers appliances priced between $1,500 and $6,000. Jenn-Air makes high-performance cooking appliances in a choice of stylish collections that include stainless steel and other finishes.

Kenmore

This midlevel, mass-market brand sells appliances priced between $500 and $1,500. Introduced in 1927, Kenmore has earned a solid reputation with consumers. The appliances are sold through Sears stores.

Kenmore Elite

This midlevel, mass-market brand sells appliances priced between $500 and $1,500. Kenmore Elite offers more innovative features than the Kenmore line. The appliances are also sold through Sears stores.

Kenmore Pro

This high-end line sells cooking appliances priced between $1,500 and $6,000. Taking inspiration from professional kitchens, Kenmore Pro offers pro-look gear with styling and features like stainless-steel construction, heavy-duty knobs, and other premium features. The appliances are sold through Sears stores.

KitchenAid

This high-end brand sells a broad range of cooking appliances priced between $1,500 and $6,000. Its Architect Series II collection includes built-in wall ovens, electric, gas, and dual-fuel ranges, induction, gas and electric cooktops, microwave-hood combination ovens and hoods, and a slow-cook warming drawer. Its pro-style ranges have convection and steam-assist technology.

LG

This midlevel brand sells cooking appliances priced between $1,000 and $2,500. New to cooking appliances, LG is known for high-tech design and technology and gear characterized by stylish controls and a large capacity in its freestanding ranges. Its Dual Convection System claims a 30 percent faster preheat time for ovens.

Maytag

This midlevel, mass-market brand makes appliances priced between $500 and $2,000. Maytag, the first brand to introduce the double oven range in North America, offers a full line of dependable and durable cooking appliances such as built-in ovens, freestanding ovens (single or double), gas and electric cooktops, microwave/oven combinations, and downdraft hoods.

Samsung

This midlevel brands sells cooking appliances priced between $1,000 and $2,500. In 2008, Samsung released a range with the SteamQuic cleaning system, a three-fan true-convection range designed to cook food more evenly.

Thermador

This high-end brand sells cooking appliances priced between $1,500 and $6,000. Thermador is known for its innovation and today the company is aiming to combine state-of-the-art cooking with great style. These ranges are sold through independent appliance retailers.

Viking

This high-end brand sells cooking appliances priced between $4,500 and $6,000, including gas, electric, and dual-fuel ranges. Viking ushered in the pro-style look more than a decade ago, and is considered the benchmark for gourmets. The company adds premium features to its ranges including high-output burners. The company offers the Professional and the Designer series, both sold through independent appliance retailers.

Whirlpool

This midlevel, mass-market brand sells appliances priced between $500 and $1,500. Whirlpool’s freestanding ranges offer features like hidden bake elements, power burners, and convection technology. Whirlpool introduced a range designed specifically for the Hispanic consumer in 2006 and features English and Spanish controls, as well as a comal for heating tortillas.

Wolf

This high-end brand sells cooking appliances priced above $5,000, including gas and dual-fuel ranges. Wolf targets consumers who want a pro-appliance look and high performance. These ranges are sold through independent appliance retailers.

See also:

Range hoods

Cooktops & wall ovens

Microwave ovens

Toasters