Brands
Black & Decker, Hamilton Beach, and Sunbeam are the dominant brands among hand mixers. KitchenAid owns about half the stand-mixer
market; Hamilton Beach and Sunbeam are the next-best-selling brands. Use these profiles to compare mixers by brand.
Cuisinart
Cuisinart is a perennial big player in the world of small appliances, though it is a relative newcomer in the mixers market.
The company sells two models, a 5-quart and a 7-quart version, available in three colors, and they are available at many department
stores, specialty stores, and online retailers.
KitchenAid
This high-end brand is the major brand in the mixers market. KitchenAid sells about seven models across the tilt-head bowl-lift
lines. These models have capacities that range from 7 to 14 cups, and come in more than 20 colors. KitchenAid mixers are widely
available at retailers nationwide.
Hamilton Beach
Hamilton Beach sells mixers in its Eclectrics line. These come in five colors and are sold at most kitchen-appliances retailers.
The company also sells a commercial line of mixers, which are sold at specialty retailers and online through Amazon.com and
others.
Sunbeam
Sunbeam's midpriced mixers come in five colors and are sold at Target, Bed Bath & Beyond, JCPenney, and a number of online
retailers.
Viking
This high-end mixer maker—with the slogan Professional Performance for the Home—sells a 5-quart and a 7-quart model. These
mixers are available at department stores, specialty stores, and online merchants.