Toaster buying guide
Toaster or toaster oven? If all you do is pop in a couple of slices in the morning, a straight-up toaster is probably your
best choice. But if you cook small portions or meals and want to avoid firing up your oven, choose a toaster oven. No matter
which you choose, you'll find more available features and styling than ever before.
- Getting started
- Types
- Features
- Brands
Toaster selector (beta)
Sort our Ratings based on features, brands and other factors.
Brands
Toastmaster invented the pop-up toaster in the 1920s and now shares shelf space with other venerable brands of toasters and toaster ovens such as Black & Decker, Hamilton Beach, and Sunbeam, plus players such as Cuisinart, DeLonghi, Kenmore (Sears), KitchenAid, Krups, Rival, T-Fal, Proctor Silex, and West Bend. Dualit makes old-fashioned, commercial-style, heavy-gauge stainless-steel toasters. Most brands manufacture two- and four-slice models and a few now manufacture toasters with one long slot. Use this information to compare toasters and toaster ovens by brand.
Black & Decker | Cuisinart | GE | Hamilton Beach | KitchenAid | Proctor Silex | Sunbeam | T-Fal | Toastmaster
Black & Decker
Among the leaders in market share, Black & Decker products are available nationally at a wide range of retailers including Target, Wal-Mart, Bed Bath & Beyond, Kohl’s, and Amazon.com. Electronic models include features such as frozen pastry one-touch function button and LCD indicator lighting.
Cuisinart
A smaller but well-known and more expensive brand. Cuisinart is sold through department stores and specialty channels. Cuisinart toasters are generally made with a brushed-stainless-steel exterior and have defrost and reheat features along with LED indicators.GE
Among the market-share leaders, GE offers toasters and toaster ovens that are sold exclusively through Wal-Mart and are manufactured by Hamilton Beach. GE offers upscale-looking products with stainless-steel trim, defrost and reheat features, and "smart" technology at an affordable price.Hamilton Beach
Among the market-share leaders, Hamilton Beach toasters tend to be more expensive than others. Styles vary from the contemporary look of the Eclectrics line to the retro look of the Classic models and the modern appearance of the long-slot model. Hamilton Beach products are widely available at department stores, Wal-Mart, Target, specialty stores, Bed Bath & Beyond, and regional outlets.KitchenAid
Another small but well-known brand, KitchenAid makes toasters and toaster ovens that are sold through department stores, appliance retailers, national chains (Best Buy, Circuit City) and specialty channels.Proctor Silex
Proctor Silex is also among the market-share leaders for toasters. This affordable brand promotes the reliability and convenience of its basic products, which are sold through K-Mart, Target, and specialty retailers.Sunbeam
Sunbeam offers inexpensive toasters sold at discount stores, Target, and online retailers. Sunbeam offers very basic models in two- and four-slice models.T-Fal
This company has a small market share for its upscale, contemporary-looking products with the trademark angled design. This look is designed to provide "effortless viewing" while toasting and "easy removal" when finished. Toasters and toaster ovens are sold at Sears, Target, and specialty stores.Toastmaster
Toastmaster is one of the least-expensive brands and is sold through mass-market retailers such as Wal-Mart, regional Ace Hardware, and numerous online retailers.-
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