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How to read a window sticker

Last reviewed: October 2009
Car window sticker

1. Standard equipment

These are the core features included in the vehicle's Manufacturer's Suggested Retail Price (MSRP).

2. Vehicle identification number (VIN)

Make sure that this is the same number that's on the vehicle and that it's accurate in all documentation.

3. Manufacturer suggested retail price

The MSRP (aka retail or list price) is the base price, before options and delivery charges are factored in.

4. Optional equipment

These are extra-cost features that get added onto the MSRP. Option packages can often be more cost effective than choosing individual items.

5. Destination charge

This covers the delivery of the vehicle from the factory to the dealership. Normally, this is the same for all models within the same brand. It doesn't depend on actual shipping distance.

6. Fuel economy

City and highway figures are based on the Environmental Protection Agency (EPA) fuel economy estimates that were recalculated for the 2008 model year to better reflect real-world driving.

7. Total

The "sticker price" is the total MSRP price, including the base MSRP, options, option-package discounts, destination, and market adjustments. This does not include applicable taxes, title fees, or registration. (To get the best deal, don't bargain down from this. Instead, negotiate up from the dealer's cost.)

8. Smog emissions information

This number reflects how the vehicle is ranks in smog emissions as compared with other vehicles of the same model year. A score of zero or close to zero does not mean the vehicle produces zero pollution, just that the vehicle is doing better than most other vehicles of that model year.

9. Parts content information

This area indicates which countries major components are sourced from. Final assembly venue is also listed. Many manufacturers build vehicles in places other than their country of origin.

10. Government safety ratings

Starting with the 2008 model year, vehicle window stickers added the National Highway Traffic Safety Administration's (NHTSA) vehicle star ratings on front and side impact crashes and risk of rollover. (For more information on these tests, visit www.safercar.gov.)