2010 Toyota Prius: First Drive

The third generation hybrid grows up a bit

While a redesign, the 2010 third generation Toyota Prius looks much like its iconic predecessor. The new Prius is slightly wider and comes with a larger 1.8-liter engine, many available high tech gizmos, and advanced safety options. Base price is enticingly low. We aimed to buy a base Prius II for $22,750, but found a Prius IV readily available for $26,550. This version adds Bluetooth connectivity, JBL stereo and leather seating.

First impressions

The new Prius comes across as more of a "grown up" kind of car than before. It feels more substantial, with improved seats and driving position and a little more oomph. So far, we've measured fuel economy at 44 mpg overall, same as the previous generation, but the car is more economical than before on the highway. In city type driving, however, the new car has gotten slightly thirstier.

The new Prius accelerates with a little less effort. The engine doesn't sound stressed when climbing a hill or merging, as did the engine in its predecessor. The car still propels itself solely on electric power at low speeds and is whisper quiet then. A new EV mode allows for electric propulsion when crawling at very low speeds such as stop and go traffic, keeping the engine shut off for as long as possible. Handling is still not sporty, but there's slightly less lean in corners and the steering has more heft, although feedback falls short. The ride is firm yet steady and compliant.

Inside, the telescopic steering wheel greatly improves the driving position. The seats are more comfortable, and the leather in our car provides decent support with a power lumbar adjustment. The switches for the newly available heated seats have an odd location, deep under the console. Some of the plastics, especially the upper-tier glove compartment lid are rather flimsy. The new center console that houses the shifter is slick looking but robs some width. It takes some getting used to scrolling through information on the new multi-function center display. Unfortunately, there is no more color touch screen, unless you get the navigation system. Access is easy and the rear seat is roomy. The split rear window remains and continues to compromise rear visibility. The rear wiper only covers the upper section, which becomes apparent when it rains.

CR Take

The new Prius is very familiar to those who knew the previous generation. It doesn't seem as ground breaking as it did in 2004, but it is improved in many ways. We will see how it stacks up when we get done testing it.

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