About 10,000 people a year die in rollovers, despite decades of effort by safety engineers and advocates. The news is not all bad, though. When seen in terms of rollover-fatalities per million registered vehicles, all vehicle types have improved, and SUVs have improved the most. From 1995 to 2005, SUV rollover fatality rates decreased by nearly 50 percent. The equivalent figure for cars was 24 percent.

In the same period, the number of SUVs on the road increased dramatically, which is why the actual number of deaths hasn't changed much despite the improved survival rates. SUV rollovers still accounted for almost 3,000 deaths in 2005, so there's plenty of work still to do.

Common sense and routine maintenance can greatly increase your odds of avoiding a rollover and walking away from one if it happens. Here are some survival tips:

• Newer is better. Government data indicate that newer vehicles have a much lower fatality rate than older models. The improvement might be because more people are buckling up, or because vehicles have better build quality and safety systems, but it's probably a result of both. Either way, it makes sense to choose a vehicle with the most up-to-date safety systems. Especially important are electronic stability control and side-curtain air bags.
  
  
• Wear safety belts. Belts help keep you in the seat so you are not tossed around in a rollover crash. About half of rollover fatalities occur when people are partly or completely ejected from the vehicle. Don't think it's good to be "thrown clear." In all kinds of crashes, nearly three-quarters of people ejected from a vehicle are killed.
  
  
• Check the tires. Make sure all the tires are in good shape and properly inflated to the pressure recommended by the vehicle manufacturer. Check the inflation pressure at least once a month. Replacement tires should be similar to the vehicle's original set.
  
  
• Watch the load. Overloading any vehicle, particularly SUVs and pickups, decreases its stability. The worst practice is to place heavy loads on the roof. Try to stay well within the load ratings specified by the manufacturer. Try to place the heaviest cargo low on the floor and as far from the tailgate and as close to the center of the vehicle as possible.
  
  
• Watch your speed. Speed makes a vehicle's tendencies to roll over more severe, and it also makes more demands on a driver's attention and skill. About 40 percent of fatal rollovers involve excessive speed, the government reports.
  
  
• Beware on country roads. Almost three-quarters of fatal rollovers occur in rural areas on roads where the speed limit is 55 mph or more. According to the National Highway Traffic Safety Administration, those roads tended to be undivided highways without barriers.