April 2006
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Action plan

Computer
You've just paid hundreds, maybe thousands, of dollars for a PC that doesn't work properly--or at all--and you're angry. You're thinking you want the head of the representative of the computermaker or retailer who sold you this pile of junk. Set those feelings aside. You want action, but getting action is not a mad, maniacal rant. It's a calm, orderly campaign in which you persuade a corporation to do the right thing-specifically, to give you a PC that works.

There are six steps of action. The lowest steps generally involve mutual cooperation between you and the corporation. They require less time and effort on your part and are the most efficient way of achieving your ultimate goal. If you're dealing with a company that understands that good customer care is good for business, you'll get satisfaction early on at Steps 1, 2, or 3.

Other companies require progressively stronger steps of action. These higher steps involve more work and tend to be more adversarial--reporting the retailer to the Better Business Bureau, getting help from your credit-card issuer by disputing a charge because the merchandise was defective, or even taking the computermaker to court.

Most people prefer to avoid all that, and guess what? Companies know it. Irksome bureaucratic procedures and unhelpful customer service can be barriers designed to keep mild-mannered consumers at bay. Only tough customers make it over the wall.

Whatever type of company run into, whether consumer-friendly or combative, here's your plan for action:


  Six Steps of Action (Choose one to learn more)

  Before you begin:
Step 1:
Step 2:
Step 3:
Step 4:
Step 5:
Step 6:

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   Protect yourself before trouble begins
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   When to act fast
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   Self-help
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   Contact the manufacturer
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   Getting outside help
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   Demanding action from the manufacturer
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   Taking the manufacturer to court


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