
Buying a TV involves many choices, some of which may be brand new to you. This TV buying guide organizes the process into clear, logical steps that will help you make a smart decision.
Deciding what size TV to buy is one of the more enjoyable aspects of buying a new set. Most consumers tend to go bigger when replacing their old TV, because it enables you to fully appreciate the fine, sharp detail of HD content, making it more compelling and creating more of a theater experience. Note that you can't compare the screen size of a more square TV with a widescreen, so don't think a move from a 27-inch tube set to a 32-inch widescreen will give you an appreciably bigger picture. It won't; content will be perceived as the same size, though wider.
For the most part, we recommend at least a 37-inch screen for a primary TV that you'll watch often. We believe that most consumers would be happier with a 40-to-42-inch TV, budget and room size permitting, and a 46-inch or bigger set is often preferable. Screens of about 26 to 32 inches are good for casual viewing in bedrooms, and even smaller screen sizes suit kitchens.
Remember to factor in viewing distance when deciding how big a screen will work in your room. TV programming tends to look better and more natural if you can sit at least 5 feet from a 40- to 47-inch set displaying good-quality HD content and a minimum of 6 feet from a 50-inch or larger TV. With less distance, you might notice the picture elements (pixels or lines) that make up the images (sometimes referred to as the "screen-door effect"), graininess, or video noise—what you might consider "snow" or specks. If you watch mostly standard-definition programming, which is less detailed and often lower quality, allow more distance between you and the TV.
Resolution means the number of pixels, or picture elements, a screen contains. A 720p set displays 1024x768, 1280x720, or 1366x768 pixels. A set with 1080p resolution, sometimes advertised as "full HD," displays 1920x1080 pixels. The first number in each case indicates the horizontal rows of pixels from the top of the screen to the bottom; the second number indicates the vertical columns of pixels from left to right. Most new LCD and plasma TVs with screens 40 inches and up now have 1080p resolution, and the price difference between 720p and 1080p sets is shrinking.
A 1080p set has the potential to display finer detail than a 720p set, but resolution alone doesn't determine picture quality. Factors such as brightness, contrast, and color also come into play. You can best appreciate the finer detail of a 1080p screen on a 50-inch or larger TV, though you might see subtle improvements on a 40- to 47-inch screen, especially when viewed up close. In smaller sizes, the benefits of 1080p are less obvious. One exception: If you plan to use your TV as a computer display, 1080p resolution is a plus. The higher resolution will let you see more content onscreen with greater clarity and finer detail than on a 720p set. (You might have to connect your computer to the TV via an HDMI input to take full advantage of the 1080p resolution and avoid cutting off outer edges of the image—otherwise known as overscan.)
What you're watching matters too. To fully enjoy the benefits of a 1080p TV, you need top-quality high-def content. You can get that from a Blu-ray disc, which contains true 1080p content. A 1080p set will convert current HD signal formats (720p and 1080i) to match its native screen resolution. If the quality of the programming is good and the TV does the job well, the picture quality can be outstanding. In fact, most 1080p HD sets can derive true 1080p performance from most film-based movies. But the quality of HD content varies considerably (especially on cable), so it might not fully exploit the potential of a 1080p display.
Once you're in a store or shopping online, you'll have to judge the picture quality and decide whether to buy an extended warranty, how much to spend on cables, how to get the best price, and more. Our shopping tips will make you a savvy consumer and help you to save money and avoid hassles. What you'll watch on your new TV is an issue that will affect your enjoyment of your set, so you might be thinking of upgrading your TV service or switching to a new provider. See what cable, satellite, and phone companies have to offer before making a decision.
