Hair dyes

What's behind our hair dye Ratings?

Experts at our National Testing and Research Center tested 9 models in hair dyes to see which ones perform best.

We look for:

Overall score
Overall score is based on gray coverage as judged by trained sensory panelists, ease of use, and features.
Gray coverage
How well product covered gray as judged by trained sensory panelists.
Ease of use and features
Represents how easy is was to use the product and the advantages and disadvantages of the the products features.

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Hair dye user reviews

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Follow Consumer Reports

We tested 13 home hair-color kits and found that you really can wash that gray right out of your hair, and for less than $10 a pop. If you're looking for information about hair dyes, Consumer Reports is your best resource. Consumer Reports’ hair dye reviews will give you honest buying advice that you can trust. Use our hair dye buying guide to discover which features are most important to consider. We also provide unbiased Ratings and hair dye reviews to help you choose the best hair dye for your needs.

Hair dye buying guide

If you're confident about your hair-coloring skills, or you have someone to help you, dyeing your hair at home offers a quick and inexpensive way to mask your gray, or simply update your overall look, without the cost and hassle of a trip to the salon. We tested 13 home hair-color kits and found that you really can wash that gray right out of your hair, and for less than $10 a pop.

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