Among people who bought a mattress in the last two years, one-third can't recall the brand they purchased, according to Synovate,
a market-research company.
That weak brand identity might be a result of the confusing nature of mattress shopping. Unlike
refrigerators,
cars, or other big-ticket items with specific models that you can easily compare at different stores and dealers, mattress are
sold in a way that might give you nightmares.
The model names from the top mattress brands such as Sealy, Serta, Simmons, and others change from store to store, so there's
no way to truly compare models. What's more, our research has revealed that even for mattresses that retailers claim are similar,
significant differences exist in important characteristics, including quilting, padding, and springs, all of which affect
comfort and firmness.
Given this lack of consistency—Brand A's ultra-premium firm queen-size mattress sold at one national retail chain will have
a model name and composition that are different from Brand A's ultra-premium firm queen-size mattress sold at another retailer—it's
impossible for us to be able to make an apple-to-apples comparison that will be useful to you. And that's why we don't publish
Ratings of specific models of mattresses, as we do for the hundreds of products we test each year.
Despite that, we have a lot of useful information about mattresses. Read
How to Buy a Mattress Without Losing Sleep for expert advice on choosing the right mattress, analyzing prices, understanding how mattresses are made, and for tips on
getting the ever-elusive good night's sleep. Be on the lookout for more in-depth coverage of mattresses in the next year.
"It's difficult to compare mattresses unless you cut them open," says Eugene Schayer, who worked in the mattress industry
for 46 years, including stints in the marketing department of two major mattress makers. "The retailers demand exclusivity
of the cover and label. They don't want their product shopped." Even the
Better Sleep Council, which is paid for by the mattress industry, says that buying a bed can be confusing because "it's not easy to see what's
inside."
Our testers do delve inside to analyze mattresses. For one mattress report, we dissected mattresses to compare the construction,
including in-depth analysis of padding, quilting, and springs of mattresses that retailers told us were similar. We found
that when retailers claimed they were selling mattresses similar to those found in other stores, the mattresses often differed.
We've also found in past mattress studies that except for the cheapest models, all mattresses are likely to be sturdy.
In our most recent study, we looked at alternatives to conventional innerspring mattress from Duxiana, Select Comfort, and
Tempur-Pedic. Couples slept at home on the three different mattresses for a month at a time, while about five dozen panelists
tried them out in our lab as they would when shopping.
Based on the findings of our panel tests, we concluded there's no best mattress for everyone—sleep comfort is very personal.
So take time to find the mattress that's the most comfortable to you.