In this report
Overview

Selling it

Last reviewed: September 2011

Reeding, rytin’, and ’rithmatic

With the start of school, kids should focus on learning. These ads won’t help.

Misspelled words in school ads
 

Fair-weather friend

The copy recommends this “rugged metal” Northpoint Hurricane Lantern for “your campsite,” “the backwoods,” or a “break-of-dawn fishing trip.” Given the disclaimer, though, campers had better keep an eye on the sky.

An out door latern that's not good in bad weather
 

Honesty is the best policy

Wapiti Lodge sign
 

Use your head

You mean Head & Shoulders shampoo will make your hair look better than when it’s dirty, stringy, and flat?

Head & Shoulders shampoo claim
 

Black Hole Award

Very Berry, but not very big.

Enjoy Life chewy bars
 

Foxy indeed

“What bright, orange-colored oranges,” remarked a Minnesota reader who spied this bag. Then he noticed how the fruit looked when it wasn’t underneath the bag’s orange cross-hatching.

Foxy bagged oranges
 

Submissions: SellingIt@cro.consumer.org or Selling It, Consumer Reports, 101 Truman Ave., Yonkers, NY 10703