You've heard the claims: "Younger-looking eyes in just 24 hours" (Avon Anew Rejuvenate), a "brighter, vibrant, refreshed" eye area (Clinique Repairwear). Americans must really want these boasts to be true. They spend more than a billion dollars a year on wrinkle removers.
We tested 16 over-the-counter eye creams—10 sold in the U.S. and six European products that can be bought online and shipped to the U.S.—and found several worth trying. Just don't expect them to turn the clock back to your dewy-skinned youth.
Our tests, done at an outside lab, included 107 people, 94 of them women. Each person used two creams, one on each side of the face around the eyes, morning and night for six weeks. We masked package labels.
We took a high-resolution digital photograph of each participant's eye area before the test, one hour after the first application, and after six weeks of use. Participants also filled out questionnaires. Trained sensory testers evaluated visible wrinkles in the before-and-after photos without knowing which was which. Ratings (available to subscribers) reflect the extent to which the testers detected an improvement.