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Best laundry detergents

Wisk and Kirkland rival Tide for value

Published: July 2013

Tide is so popular that it earned a place on the National Retail Federation’s list of most shoplifted items. It’s also a winner in our tests, though Wisk beats it among conventional detergents and is a close second in the high-efficiency arena.

Ads for Wisk tout the detergent’s ability to vanquish sweat and body oils. Wisk met that claim for stubborn ring around the collar. And at almost 10 cents less per load than the top-rated Tide, Wisk is, well, a steal.

Tide is also feeling the heat among single-­use pods. In our last tests, Tide Pods were the only ones that made our picks. This time, a brand from a big box store did better (and cost far less).

Our latest tests also yielded a sea of less-impressive laundry detergents and certain packages that could prove tantalizing to children. Read the full story for more details.


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