In this report
Overview
First step
April 2008
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First step: Draw up a business plan
No matter what financing option you choose, you’ll need to show prospective lenders a comprehensive business plan for your new venture. Without it, most lenders will balk at a request for financial assistance, no matter how modest.

Business plans vary somewhat, but a solid plan generally includes:

  • A summary of business objectives.

  • A comprehensive analysis of the market and the competition.

  • A full description of the company, including organization and management, and biographies of the principals.

  • An outline of the service or product you will provide.

  • Three-year financial projections, including cash flow, profit and loss, and a balance sheet.

  • Financial information, including assets you have already secured and additional funding you need.

  • An overview of marketing plans.

If drawing up a business plan is new to you, there are resources and tools to help. Software such as Business Plan Pro walks you through each step involved in creating a business plan. The Small Business Administration also has an online tutorial.