It’s getting tougher to score a sweet deal on a hotel room. With both leisure and business travel on the rise, vacancies are
down and rates are up. Even worse, some hotels are tacking on fees for everything from maid service ($5 to $18 a day) to the
chance to use a tennis court and other resort amenities ($12 and up). That’s right--you’ll pay even if you don’t play.
What’s more, Web sites such as Travelocity and Expedia are no longer no-brainers for lower rates.
“It used to be consumers could call the hotel and visit the brand Web site and other travel sites, and find a dozen different
rates,” says Bjorn Hanson, lodging consultant for industry analyst PricewaterhouseCoopers. “That’s not true anymore. Consumers
aren’t overpaying as much as they did before, but they’re not getting as many great deals, either.”
You might say that hotels have taken back the night. For one thing, they’re less willing to strike deals that let online travel
sites undercut the hotels’ own prices. Hotels are also using software that lets their agents track room availability up to
the minute and make immediate adjustments. The result: fewer empty rooms for hotels and potentially fewer big bargains for
you.
If you’re seeing fewer bargains nowadays, it’s even more important that you like where you stay. That’s where our survey comes
in. Almost 35,000 subscribers who answered the Consumer Reports National Research Center’s 2006 Annual Questionnaire told
us about spending 139,000 nights at 48 hotel chains, from the opulent Ritz-Carlton to the convenient Red Roof Inn. The results
reveal differences even within the same price level. Among our other findings:
“Upscale” hotels offer value. As a group, hotels that fall just short of luxurious--Homewood and SpringHill suites, Residence Inn, and Walt Disney Resorts,
for example--provide a lot of bang for the buck and earned high scores for upkeep.
Suites are sweet. For about the same price as a standard room, you get at least 20 percent more space, including up to two bedrooms, kitchenette,
living area, and sleeper sofa. Suites are available at most quality levels and may be an option at chains with no “suite”
in their name.
Budget hotels aren’t a bargain. The least expensive hotels generally earned the lowest scores for value, upkeep, and service. Readers complained about bad
lighting, outdated décor, and poorly functioning heaters and air conditioners. Those who stayed at budget hotels were generally
most likely to report getting a poor night’s sleep because of noise or a bad bed. Microtel was the star of the budget bunch.
It typically builds new hotels rather than converting older properties from other brands.
Choose a category
Wherever you stay, you’re apt to benefit from what the industry calls “amenities creep,” the trickle-down of niceties from
pricey hotels to less-pricey ones.
Budget hotels often have a pool and a fitness room, and your room is likely to include a hair dryer, a radio/alarm clock, a safe,
voicemail, and a TV set with premium channels. You may get free local and, in some cases, long-distance phone calls, wireless
high-speed Internet access, and continental breakfast. Budget hotels are the best bet if you’re traveling with pets.
Moderate-price hotels often offer a hot breakfast buffet at no extra charge, free wireless access in your room and sometimes in public spaces,
at least a modest business center, a two-line speakerphone, an iron and ironing board, a coffeemaker, and fluffier-than-budget
towels.
Upscale hotels, which often cater to business travelers, are likely to provide oversize work desks and ergonomic office chairs; two
two-line speakerphones; a refrigerator; a microwave oven; valet and self-service laundry; a 24-hour pantry; an evening reception
with food, snacks, and liquor; and upgraded bedding and linens.
Luxury hotels make much ado about plush beds, high-thread-count sheets, oodles of overstuffed pillows, and down comforters. Some
luxury chains sell their beds and bedding online. You’re apt to find 24-hour room service, free shuttle transportation, bellhops,
and concierge service. Bathrooms are often marble, with multijet showerheads, bathrobes, and fancy toiletries. Bedrooms may
have large, flat-screen TVs.
Fanciest of all are a few hotels that resemble luxury properties but are concentrated in big cities or exotic locales. The Fairmont
in Chicago offers baby-sitting, a 24-hour concierge, twice-daily maid service, a “hand-drawn” bath, and a “hand-poured” martini
served bedside. At the Ritz in lower Manhattan, expect a DVD home-theater system and Bulgari toiletries. The Four Seasons,
also in this category, didn’t garner enough responses to be rated this time, but the data we do have suggest that it’s an
excellent choice, as in past surveys.
Oddly enough, the fanciest hotels dole out fewer freebies than the rest. According to survey respondents, they were also most
likely to charge excessive fees for phone calls. Sixty percent of high-end hotels charged for an Internet connection, compared
with about 10 percent of budget hotels.
decide how to book
If you call the hotel (or just drive up), you’ll get instant feedback on availability, price, and amenities. Survey respondents
who arrived without a reservation actually paid less than those who booked in advance. If the hotel has beds without heads
(the trade’s phrase for empty rooms), you have the upper hand. If they’re full, you’d better hope there’s another hotel in
town.
But more and more people are reserving rooms online, through hotel sites or independent travel sites such as Expedia, Orbitz,
and Travelocity. Web sites are convenient for comparing prices and should be consulted even if you end up booking in a different
way.
The hotels’ own sites give the most detail about properties. They’re likely to feature special Internet rates as low as you’ll
find published anywhere, even lower than rates for AAA and AARP members, government employees, and military personnel. Hotels
don’t charge booking fees and usually don’t impose blackout dates during peak travel periods. (You might find both booking
fees and blackouts on independent sites.) There’s also reason to book on a hotel’s site if you belong to a loyalty program:
Some of the travel sites no longer issue points toward free nights and other perks.
Although independent sites are no longer likely to feature better deals, and won’t list every hotel in a given area, they
let you read user reviews, download maps, and build travel packages, which the sites claim cost less than if you booked each
component alone. You’ll also find descriptions of the properties, but readers said they were less accurate than those at the
hotel sites.
Like many hotels, travel sites offer best-rate guarantees: If you can document a lower price for the same date for a room
you’ve already booked, you’ll get a refund of the difference after your stay. But guarantees come with caveats. You’ll need
a receipt (a screen shot might do), and you typically must fill out a claim form within 24 hours of the original booking.
Guarantees don’t apply to discounts for seniors, AAA or AARP members, or to rooms reserved through sites such as Priceline
or Hotwire. Nor do they apply to rooms booked with a car or flight.
Be aware that the very best rates, whether at a hotel or travel site, usually make you prepay and aren’t refundable.
Priceline and Hotwire are a different breed of site and can be a source of big bargains if you don’t demand a certain hotel
brand. With Priceline, you pick a location and luxury level, then bid. With Hotwire, you get a price and a property description,
without the hotel’s name. Both sites reveal where you’ll be staying only after you’ve paid. Other sites with late-breaking
deals include site59.com (for travel packages) and lastminutetravel.com.
You can cut research time by using search engines such as Kayak.com and TripAdvisor.com. They list a range of hotels, plus
prices, for the requested city and date. They don’t book for you, but link to the site offering the deal you’ve chosen.
Try these tips to save more
Hotels may be more fully booked than in the past, but roughly one in three rooms is still vacant every night--which gives
you some room for negotiation. As you’re choosing a hotel and exploring the booking options, try these strategies to eke out
a lower rate: