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Buzzword: Mopar

Consumer Reports News: January 19, 2010 10:48 AM

 
Ever wonder what word "Mopar" means?

Fans certainly know this, but for everyone else, here's an explanation according to Chrysler:

"When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

"Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960's - the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth 'package cars' equipped with special high-performance parts. Mopar carried a line of 'special parts' for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use."
Today, Mopar is commonly used to refer to Chrysler cars, particularly among muscle car enthusiasts when discussing classic model. It also represents the company's significant parts operation that includes numerous cosmetic and performance upgrades. (Visit Mopar online.)

Mike Quincy


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