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Hyundai has Tweeted that its new Veloster will start at $17,300 when it arrives at dealerships in September, plus $760 in destination charges. The automatic version begins at $18,550. At that base price, the Veloster undercuts several key competitors. But that’s not all.
The Veloster promises to reach 40 mpg on the highway, hitting the magic figure that has become key in advertising. Turns out, 40 mpg is a real consumer hot button in this time of elevated gas prices.
I recall when Hyundai introduced the Veloster on the auto show circuit that company officials boasted how the car would best the Honda CR-Z hybrid (EPA-rated 39 mpg in its most-efficient configuration). Turns out, the Veloster aims to eat that electrified CRX-redux for breakfast.
Along with promising better fuel economy, the Veloster also undercuts the CR-Z by $2,000. (We’ll wait for our official tests for the final judgment.) The Hyundai also weighs 50-plus pounds less, boasts 16 more horsepower, and seats four.
Of course, there are many other small, sport-inspired cars on the market these days, such as the Fiat 500, Ford Fiesta, and Mini Cooper. Based on our initial drive, the Veloster has more promise than many in combing fun and frugality. This is a model we definitely look forward to buying and adding to our test program.