Based on some early announcements and briefings we had with several companies in advance of the 2014 International CES, it's clear that this will be an exciting year for those in the market for a new set. Probably the most pervasive change will be the growing importance of Ultra HD TVs, which have higher-resolution screens (3840x2160), in the lineups of almost all the major brands.
So without further ado, here are our top five TV trends for 2014:
UHD TVs will be cheaper and more plentiful
Most of the major brands, as well as many secondary ones, will increase the number of UHD TVs they offer in 2014. While we're still a day or so away from finding out the new price points for these sets, DisplaySearch predicts that we'll see prices fall by as much as 40 percent this this year.
That means that entry-level 55-inch sets from major brands, which cost about $3,000 last year, will drop below the $2,000 mark. Also, companies are segmenting their UHD series this year, so while last year these sets came loaded with all the features a manufacturer offered, we'll see entry-level and step-models from most of the major brands.
UHD 4K content will slowly arrive
Last year, Sony was the only manufacturer with a 4K content solution, and its Media Player was tied to Sony TVs. This year, however, we'll start seeing some online solutions for delivering 4K movies, thanks to a new, more efficient video compression technology, called H.265 or HEVC.
This new video codec will allow for higher-resolution video streams over normal broadband bandwidths. Netflix has already said it will offer 4K video streaming in the first half of 2014, and both DirecTV and 3Net have talked about transitioning 3D channels to 4K channels. But the market for UHD content will roll out slowly, as content companies wait for more UHD TVs to be sold. It's also unclear whether the Blu-ray Disc Association will be able to introduce support for Blu-ray UHD discs this year.
TVs will keep getting bigger
No surprise here—we have sets as large as 80 inches in our TV Ratings—but this year we'll see UHD TVs ranging in size from 50 inches to more than 100 inches. LG and Samsung have already announced super-sized sets, but many manufacturers will have models in the 55- to 85-inch size range. We expect the bulk of the UHD sales to occur in the 55- and 65-inch category.
Also, LG has announced a 77-inch OLED set, the biggest OLED TV we've ever seen. But despite all the talk about UHD and OLED, probably only about a million of the 34 million TVs that will be sold this year will be one of these types of sets.