Toshiba debuts 'Cloud Portal' smart TV platform on new flagship TVs

The company is also showing new Ultra HD TV lines at CES 2014

Published: January 06, 2014 11:15 AM
Toshiba L7400U smart TV with Cloud Portal platform
Photo: Toshiba

Find Ratings blob logo

Calling UHD "the new premium" LCD TV, Toshiba hit CES 2014 today with two Ultra HD TV series, plus a new flagship 1080 line that will include a new Cloud Portal smart TV platform. Premium sets will also get Radiance, a new full-array LED backlight system with local dimming.

Toshiba also said that its current L9300-series UHD sets will be getting a free firmware update that will make the inputs HDMI 2.0 compliant so the TV can accept 60 frames-per-second video.

Toshiba's new flagship TVs will be in the L9400 series, offered in 58-, 65-, and 84-inch screen sizes. The TVs will use "Radiance 4K" panels, with a thin poster-frame design and an angled stand. The sets, which will arrive in the June-July time frame, claim to have twice the brightness of most conventional sets for better contrast and more vibrant colors. The TVs will have the full-array LED backlights, which Toshiba calls Quantum Black technology.

Just below the L9400 sets is the L8400 series, offered in 50- and 58-inch screen sizes. Like the flagship models, these sets will have Toshiba’s Cinema Quality (CQ) 4K upscaling engine, plus HDMI 2.0 inputs and built-in decoding of the new, more efficient H.265 (HEVC) video format. The TVs will also have Bluetooth and voice control capability over basic controls and functions.

Find the right set for your needs and budget with our TV buying guide and Ratings.

Those not looking for a UHD TV this year can consider Toshiba's flagship L7400 1080p series, which will arrive in March with a choice of either 47- and 55-inch screen sizes. Like the UHD TVs, these sets get the Radiance LED backlights, plus the new Cloud Portal smart TV platform. (Toshiba will also have a lower-level smart TV platform.) In addition, all TVs in these three series get a new “labyrinth” speaker system, which seems to use a folded-horn technology to improve audio performance, something that was generally lacking in the Toshiba TVs we tested last year.

The TVs also feature something called sonic separation, which purports to separate voices from background sound to improve the intelligibility of dialog. But the technology, which operates via a sliding control, can also be adjusted to eliminate vocals as well, providing the TVs with a karaoke feature.

We're looking forward to getting some of these new Toshiba sets into our labs for testing, especially to see how the sound enhancements work out. 

—James K. Willcox

For all the show news, trends, and analysis visit our insider's guide to CES 2014.

Find Ratings blob logo

TVs Ratings

View and compare all TVs ratings.

E-mail Newsletters

FREE e-mail Newsletters! Choose from cars, safety, health, and more!
Already signed-up?
Manage your newsletters here too.

Latest From Consumer Reports

Laundry & cleaning
Best washing machines that cost $800 or lessVideo These workhorses of the laundry room won't break your budget.
Special report: How safe is your ground beef?Video Recalls of bacteria-tainted ground beef are all too frequent.
Hidden helpers in your phone are at your fingertips Smartphone functionality has zoomed way beyond driving directions.
Model S P85D
Tesla Model S P85D breaks our Ratings systemVideo This brutally quick luxury electric car earned a perfect road-test score.
Why you shouldn't buy drugs from sites outside of the U.S. There are safer ways to save on your prescription drug costs.
Consumer Reports
Interested in joining the Consumer Reports Board? Get details on applying for service on our board of directors.


and safety with
subscribers and fans

Follow us on:


Cars Build & Buy Car Buying Service
Save thousands off MSRP with upfront dealer pricing information and a transparent car buying experience.

See your savings


Mobile Get Ratings on the go and compare
while you shop

Learn more