Persil tops Tide in laundry detergent tests

Persil tops Tide in laundry detergent tests

Premium brand from Europe outcleans top-selling Tide

Published: June 04, 2015 11:15 AM

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Tide has been at the top of Consumer Reports' laundry detergent Ratings more than any other brand. Its success has helped Procter & Gamble dominate the U.S. laundry detergent market, with 60 percent of sales and 85 percent of profits, according to the Wall Street Journal. And so it was big news when Walmart announced earlier this year that it had struck an exclusive partnership with Persil, a premium detergent that's popular in Europe but unknown to most Americans. Judging from our latest laundry detergent tests, that's about to change.

Persil ProClean Power Liquid 2-in-1 is our new top-rated detergent, beating out the previously number one Tide Plus Ultra Stain Release by a decent margin, though both products are excellent overall. They cost the same, too—25 cents per load—which puts them firmly in the premium detergent category. Several products in our Ratings cost as little as 5 or 6 cents per load, though cleaning performance tends to suffer when you spend that little.       

The Persil and Tide detergents were equally effective at tackling grass, ring-around-the-collar, chocolate, and tea stains. Where Persil separated itself was on blood stains, where it scored an excellent compared to Tide’s very good. We also tested a pair of other Persil products: Persil ProClean Power Liquid and Persil ProClean Power Pearls. Neither detergent makes our selective recommended list, though they performed very well overall, besting another newcomer to the detergent aisle, Tide’s HE Turbo Clean

—Daniel DiClerico (@dandiclerico on Twitter)

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