Selling it

An 'F' in Marketing

This pizza-shop card, left on a reader’s door recently, offers toppings such as baby portabella mushrooms and fresh-sliced roma tomatoes on four types of crust. Sound good? Let’s look for the shop’s name, address, or phone number, which are … nowhere.

Pizza-shop card
 

What you see, what you get

A sandwich we made with one of the four servings in the package of Hillshire Farm pastrami looked pretty puny next to the sandwich shown on the label, but eventually we were able to achieve that overstuffed look. Problem was, it took the whole pack of pastrami.

Hillshire farm pastrami
 

Ignore this picture

So those round, golden things with butter and syrup must be Frisbees.

McDonald's coupon
 

Down and out in Deerfield Beach, Fla.

If the site works, couldn’t they afford a fancier sign?

Deerfield beach sign
 

Smile & Pay

Get an Awesome Auger for $19.95, plus two freebies? Great. But mind the teeny “S&P” (shipping and processing) under each item. Only after calling to place an order did we find out that the total for the Awesome Auger, “free” drill, and “free” weed aug would be $56.80.

Awesome auger ad
 

Get a passport!

 

product of usa, or mexico, or brazil, or czech republic or china or inodnesia
Posted: October 2008 — Consumer Reports Magazine issue: December 2008