Products & Services
No matter what a shopping website sells, it should provide value and quality, make shopping easy, deliver products on time, and provide good customer support. To see how online shopping websites stack up, we asked our readers about their experiences at 52 of the nation's largest shopping websites. We also checked out many of the websites to see what distinguishes great shopping sites from mediocre ones, and what you should expect when shopping online.
Overall, shopping websites received high marks. Survey respondents were highly satisfied with 84 percent of their purchases when visiting shopping websites. But not all sites made the cut. Lower-rated shopping websites were faulted for value, checkout, shipping and customer support.
Scores for quality, value, and price didn't always line up. For example, readers said that while the product quality at one shopping website was outstanding, that the value and prices at that same site were just OK.
The second biggest complaint among survey respondents about shopping websites overall was not knowing what their final cost would be until checkout. On 6 percent of visits, readers complained about not knowing the full cost until checkout.