The Base Manufacturer's Suggested Retail Price (MSRP) is the vehicle's published retail (base) price, without options, destination charge, or other fees. The Invoice Price is printed on the dealer's paperwork from the manufacturer. Invoice is the amount the manufacturer initially charges the dealer for a vehicle, including destination fees, regional ad fees and other fees charged to the dealer by the manufacturer. However, this amount is often more than the dealer actually paid for the vehicle. The Consumer Reports Bottom Line Price subtracts any dealer sales incentives, holdbacks, and rebates from the dealer-invoice price to give you a good starting point for your negotiations.