Toilet Paper Buying Guide
Toilet Paper Buying Guide
On a Roll

The average American uses nearly 21,000 sheets of toilet paper a year—roughly the length of 23 football fields. Talk about yardage: No wonder toilet-paper manufacturers want you to reach for their rolls.

Because the number of sheets per roll of toilet paper can vary significantly among brands, we suggest you check the number of square feet per package to compare costs. You should also figure that you’re likely to use fewer sheets with multi-ply rolls than with single-ply ones.

We tested the biggest national and store brands of toilet paper and found that you don't have to pay the most for rolls that are strong yet soft—though the cheapest toilet papers were neither strong nor soft.

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