February 2009
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Grocery-aisle gotchas
Don’t fall for marketing terms that sound like health promises

Milk

Just as you can't judge a book by its cover, you can't always make assumptions about food based on its packaging. Labels don't just inform, they sell. So while the front of a package might truthfully call out "0 grams trans fat" in bold lettering, you'd have to check the fine print on the back to find out whether the item was loaded with saturated fat.

We've put together a guide (see links, below) to some of the most confusing label claims. We've also looked at new labeling rules and trends that can make it easier for you to choose among products. And because food labeling still has a long way to go, we offer our take on what should be on a label—but sometimes isn't.

Snapple

Organic

Natural

Whole grains, cage-free

Health ratings

Made with, serving size

Health claims, nutritional claims

What should be on a label

Hot dog buns
This article first appeared in the February 2009 issue of Consumer Reports on Health.
 
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