Memorial Day weekend is known for barbecues, parades, and road trips. But it can also be a great time to buy a new car.

The annual advertising blitz across the nation promises dramatic savings through new-car incentives, including low interest rates on financing, customer rebates, and special lease deals (some sweetened with subsidies from the manufacturer).

To identify standout deals, Consumer Reports' analysts studied nationwide new-car incentives and discounts that represent savings below the sticker price. The team then focused on CR-recommended models, meaning the vehicles scored well in CR testing, have average or better reliability in the latest subscriber survey, and performed well in government or insurance-industry safety tests, if evaluated.

The cars listed below are shown in order of the potential savings off MSRP, and they are all 2017 models. Specific pricing details on these and other trim variations are available on the model pages, along with complete road tests, reliability, owner satisfaction, and other key information.

Some models that have come up short in Consumer Reports testing are advertised with tempting deals, underscoring the need for shoppers to do their research.

Also, check our Best New Car Deals, updated monthly. The more extensive list features the new car incentives on models that earn a Consumer Reports recommendation.


Ford Expedition

Car Deals for Memorial Day: Ford Expedition

This imposing SUV's 3.5-liter turbocharged V6 engine delivers more power and better fuel economy than the V8 it replaced. Paired with the standard six-speed automatic transmission, our Expedition returned 14 mpg overall in testing, a 1 mpg improvement. The V6 also has plenty of torque for trailer towing. Regular- and long-wheelbase versions are available, as well as eight-passenger seating that includes legitimate third-row seating for adults. And that's where the good news ends. The aging Expedition trails the competition because of its clumsy handling, noisy cabin, and low-rent interior. Thankfully, however, Sync 3 replaced the much-maligned MyFord Touch infotainment system. A redesigned Expedition arrives this fall.

Read the complete Ford Expedition road test.

Make & Model

Incentives Expire

MSRP

Invoice

Potential Savings Off MSRP

2017 Ford Expedition EL Limited 4WD

6/21/17

$62,930

$60,152

$7,928


Toyota Avalon

Toyota Avalon

Spacious, quick, and quiet, the Avalon is an old-school big sedan updated for modern times. Power comes from a lively 268-hp, 3.5-liter V6, which delivers punchy performance and a commendable 24 mpg overall. The four-cylinder hybrid version delivers an outstanding 36 mpg overall. Easy-to-use controls include a straightforward touch-screen infotainment system. Interior noise is subdued. Avalons from 2013-15 had an overly stiff ride, but Toyota rectified that with improvements for 2016, without degrading the car's handling. Now the ride fits the car's mission as a plush and comfortable cruiser. The 2017 Avalon brings standard advanced safety features such as automatic emergency braking.

Read the complete Toyota Avalon road test.

Make & Model

Incentives Expire

MSRP

Invoice

Potential Savings Off MSRP

2017 Toyota Avalon Limited

5/31/17

$41,985

$37,876

$6,609


Toyota Camry

Toyota Camry

Sure, it might seem vanilla, but the Camry truly delivers what shoppers want in a midsized sedan. The Camry's no-fuss driving experiencegreat outward visibility, controls that fall easily to hand, a roomy interior—may not be the most thrilling, but it's far from its undeserved boring reputation. A quiet cabin, slick powertrains, a comfortable ride, and sound handling make it pleasant and capable. Year after year, this sedan delivers outstanding reliability and solid owner satisfaction. The Camry acquitted itself well in crash tests, and fuel economy is competitive. We got 26 mpg overall with the V6 engine and 28 mpg with the four-cylinder, topping out with the Hybrid's 38 mpg. A redesigned model comes out later in 2017.

Read the complete Toyota Camry road test.

Make & Model

Incentives Expire

MSRP

Invoice

Potential Savings Off MSRP

2017 Toyota Camry XLE

5/31/17

$27,195

$24,827

$4,868


Nissan Murano

Nissan Murano

Nissan's midsized SUV uses a punchy, refined 3.5-liter six-cylinder engine paired with a continuously variable transmission. The cabin is quiet and well-finished with an upscale feel. Handling is not very sporty, with overly light steering that reduces driver confidence. The ride is steady and absorbent on the standard 18-inch tires but less so on the Platinum trim's 20-inchers. Optional safety features include blind-spot and cross-traffic warnings, as well as forward-collision warning with automatic braking. An available 8-inch color display houses the NissanConnect infotainment system. Good crash-test results are a plus.

Read the complete Nissan Murano road test.

Make & Model

Incentives Expire

MSRP

Invoice

Potential Savings Off MSRP

2017 Nissan Murano AWD SL

6/5/17

$39,670

$37,294

$4,626


Nissan Maxima

Nissan Maxima

The Maxima continues to use Nissan's smooth, powerful 3.5-liter V6 engine, which is a highlight of the car. The continuously variable transmission works well for loafing around, but it saps any aspirations of sporty driving. Handling is mundane, and the ride is too stiff for a sedan that costs $40,000. The Maxima has a plush interior and a number of high-tech safety and connectivity features, and uses a fairly straightforward infotainment system. A low roofline inhibits access and visibility. Controls are simple to use, and the front seats are very comfortable and supportive. The rear cabin, however, is rather cramped. An SR version with a stiffer suspension is available, but it lacks a sunroof.

Read the complete Nissan Maxima road test.

Make & Model

Incentives Expire

MSRP

Invoice

Potential Savings Off MSRP

2017 Nissan Maxima Platinum

6/5/17

$40,905

$38,238

$4,417


Toyota Sienna

Toyota Sienna

As minivans go, the Sienna is a sensible choice, though not very engaging to drive. The Sienna rides very comfortably and is quiet inside, but handling is lackluster. The 3.5-liter V6 engine is lively and returned a respectable 21 mpg overall in our tests with the new eight-speed automatic for the 2017 model. The all-wheel-drive version—the only such minivan on the market—sacrifices 1 or 2 mpg. An eighth seat can cleverly store in the back when it isn't installed in place. The 2017 update also brought a standard backup camera, an additional LATCH attachment, and a front-passenger seat-cushion airbag. Reliability and the availability of all-wheel drive are the Sienna's biggest advantages over any other minivans.

Read the complete Toyota Sienna road test.

Make & Model

Incentives Expire

MSRP

Invoice

Potential Savings Off MSRP

2017 Toyota Sienna XLE

5/31/17

$37,270

$34,366

$4,404


Toyota Highlander

Toyota Highlander

The Toyota Highlander ranks among the best midsized, three-row SUVs, with a desirable balance of an absorbent ride, responsive handling, and generous interior space. A third row allows seating for eight in a pinch—seven with optional second-row captain's chairs—and folds flat easily for more cargo stowage. The punchy 3.5-liter V6 engine is matched to an eight-speed automatic transmission for 2017, and got 22 mpg overall in our test. The Hybrid gets 25 mpg. It's a long reach to some controls, particularly the touch screen. The Entune system includes a larger 8-inch screen. A comprehensive suite of safety technology, including automatic emergency braking, is standard for the 2017 model year.

Read the complete Toyota Highlander road test.

Make & Model

Incentives Expire

MSRP

Invoice

Potential Savings Off MSRP

2017 Toyota Highlander Hybrid Limited

5/31/17

$45,720

$41,826

$4,394


Hyundai Sonata

Hyundai Sonata

This competitive but ho-hum sedan has a quiet cabin, a comfortable ride, and excellent rear-seat room and access. Handling is sound and responsive enough. But the SE we tested had lackluster tire grip, which hurt its braking and emergency handling. The 2.4-liter four-cylinder engine returned 28 mpg overall; a stronger 2.0-liter turbo four-cylinder is optional. The Eco uses a 1.6-liter turbo four-cylinder paired with a seven-speed automated manual transmission. We found the controls easy to use, and the rear seat is one of the roomiest in the class. Safety features include forward-collision warning with automatic emergency braking and blind-spot detection. Plug-in and hybrid versions are available; the latter returned an impressive 39 mpg overall in our tests and makes for a very pleasant sedan. Several updates are coming for the 2018 model year.

Read the complete Hyundai Sonata road test.

Make & Model

Incentives Expire

MSRP

Invoice

Potential Savings Off MSRP

2017 Hyundai Sonata SE 2.4L

5/31/17

$22,785

$21,882

$4,253


Kia Optima

Kia Optima

Kia's recently redesigned Optima midsized sedan packs a lot of substance and value. It drives nicely, with a firm yet absorbent ride and responsive, secure handling. The mainstream 2.4-liter four-cylinder engine is pleasant and unobtrusive, and returned 28 mpg overall in our testing. The 2.0-liter turbo four version packs more punch. New to the line is a 1.6-liter four-cylinder mated to a seven-speed dual-clutch transmission. At around $26,000, the EX trim features comfortable leather seats, automatic climate control, a roomy rear seat, and heating for the seats and steering wheel. The controls are very intuitive to use. Low-positioned dash vents are our only gripe. The latest version of Kia's UVO touch-screen infotainment system works with Android Auto and Apple CarPlay. A hybrid is also available.

Read the complete Kia Optima road test.

Make & Model

Incentives Expire

MSRP

Invoice

Potential Savings Off MSRP

2017 Kia Optima EX

7/10/17

$26,335

$24,650

$4,185


Toyota Tundra

Toyota Tundra

Even after a recent freshening of the exterior and interior, including improved controls, the Tundra feels outclassed by newer and more refined competitors. It offers a standard two-door regular cab and two sizes of crew cabs. You can choose between a very powerful 5.7-liter V8 engine and a 4.6-liter V8. The six-speed automatic transmission is very smooth and responsive. Handling is secure, but the ride with the TRD package is way too stiff. The cabin is very roomy, but it's a long reach to some controls. Towing performance is extremely capable. The damped rear tailgate is easy to raise and lower.

Read the complete Toyota Tundra road test.

Make & Model

Incentives Expire

MSRP

Invoice

Potential Savings Off MSRP

2017 Toyota Tundra 4WD CrewMax

5/31/17

$39,765

$36,873

$4,142