This is a premium liquid detergent from P&G that is specifically formulated for high efficiency (HE) washing machines.
The Tide HE Plus Bleach Alternative is part of the Laundry detergent test program at Consumer Reports. In our lab tests, Laundry detergent models like the HE Plus Bleach Alternative are rated on multiple criteria, such as those listed below.
Body oil: Indicates how well a detergent removes body oil or "Sebum".
Dirt: Indicates how well a detergent removes dirt or "Clay".
Grass: Indicates how well a detergent removes grass stains.