From the President & Board Chair

A Message From Our President and CEO

 

Almost a century ago, Stuart Chase and Frederick Schlink, an author and an engineer, respectively, wrote that if we are “ever to find adequate protection,” then we “must reach out and take it” for ourselves. This became a central tenet of the consumer movement, and their book, “Your Money's Worth,” led in part to the creation of Consumers Union and Consumer Reports.

That belief—that our rights come from the empowerment of consumers and our combined might toward change—has been at the heart of CR's work for over 85 years. A person's economic freedoms are critical to their ability to be full members of our democracy, and our role must be to not only empower consumers in their personal choices but also to take action with consumers to secure their rights and build a consumer-first economy.

I'm proud our team lived up to this mission over the last year, leading us to incredible achievements:

  • Our researchers and journalists exposed PFAS chemicals in food wrappers and containers that led to national fast-food companies announcing policy changes.
  • Our testers reviewed more than 2,000 products and services in over 100 categories and expanded our Green Choice designation to cover not only cars but also household appliances like dishwashers.
  • Our advocates helped secure the Safe Sleep for Babies Act, prompted in large part by our investigations and advocacy, which bans two dangerous infant sleep products linked to almost 200 reported deaths.

These are just a few of the successes we've had, and I encourage you to read our impact report to see the full scope of what this incredible team has accomplished this year in partnership with you. At the heart of this work are our members who make this success possible through your financial support and through your action, including the 1.7 million signatures and emails you've sent, as Chase and Schlink encouraged, to “reach out and take” the “adequate protection” consumers deserve.

However, the work is never finished. A few Big Tech companies maintain control of the marketplace, inflation is hitting families across the country, and misinformation is growing and causing tangible harm to individuals and to our democracy. Our mission is as important as ever, and we must build the accountability, transparency, and trust in our marketplace that consumers and our country need.

In the digital marketplace, we are redoubling our cybersecurity efforts to incentivize companies building safer tech and empower consumers to strengthen their own data security. We're piloting Permission Slip, a tool to help you decide what information companies can collect about you and what they're allowed to do with that data. This tool is shored up by a partnership with businesses to build the piping for managing consumer data, so it's easier for them to respect your wishes. And we're starting to evaluate the digital finance apps that so many of us have on our phones to make sure they are helping, not hurting.

CR has always championed safety, and today the changing climate poses one of the biggest threats to our health and our pocketbook. As consumers, we can wield our choice and collective action to reduce energy consumption, carbon emissions, pollution, and waste. CR launched Green Choice to go beyond the performance of a product, so you can understand the impact of its production, use, and disposal. With your support we can expand the depth and breadth of our green ratings. We've also conducted a survey—the largest in our history—on electric vehicles and other sustainable practices in the transportation industry. We found growing interest among consumers for more environmentally friendly (and sometimes more pocketbook-friendly) vehicles, and we will be exploring whether it's easy to charge an electric vehicle in your community so that these clean energy options are accessible for all of us.

We're also finding new ways to reach people, whether that's through our growing community on social media sites like Instagram and TikTok or through building new partnerships with organizations that share our goals. And last month, we released my first book: “Buyer Aware: Harnessing Our Consumer Power for a Safe, Fair, and Transparent Marketplace” (all proceeds from the book go to CR's nonprofit work). This playbook on consumer power is bringing the attention of media, industry, and government to the problems consumers face. As I said to journalist Kara Swisher on her podcast, Pivot, “This is that watershed moment where we have to bring our superpower to the table.”

In their book, Chase and Schlink compare the marketplace of the 1920s to that of Alice's Wonderland—a world of absurdity and deception—but they did leave readers on a positive note: “It is the consumer's move,” they wrote. “If he wants to leave Wonderland, there is a way out … if he is willing to organize to get it.”

Through organizing our movement and working together, we can help consumers overcome the hurdles they're facing, build a marketplace that is fair and just, and ensure our rights keep pace into the future. We continue to believe in a marketplace where the rules are fair, the incentives are positive, and leaders in business and government are accountable for their actions. And we're not only willing—we're ready to build a consumer-first economy today.

Marta L. Tellado, PhD
President & CEO of Consumer Reports

 

A Message From Our Board Chair

 

The past year hasn't been what any of us expected. The economic uncertainty we are all confronting, an ongoing pandemic, the outbreak of war in Ukraine, and inflation that's been felt in every aspect of our lives have all contributed to strong economic headwinds CR and nonprofits everywhere are facing.

To meet these challenges, Consumer Reports has continued to do what it does best: showing up every day to advocate for consumers and build a marketplace that is truly safe, fair, and just for all. And driving this work is not only the talented staff but also the community of consumers who help support this critical work, including:

  • More than 6 million members who are the foundation for all our work.
  • Over 150 partners who work with us in coalitions and on campaigns to advance change.
  • The generous supporters who have given almost $30 million in donations.
  • The 11 million monthly visitors who come to our website for everything from helpful advice to award-winning investigations.
  • The hundreds of thousands of consumer advocates who made their voices heard through our advocacy efforts on improving broadband access, the use of “forever chemicals” in food wrappers, and more.

None of our work would be possible without the continued generosity, energy, and support of our community. CR is people-powered, and the impact of your individual support is felt at every level of our organization. Our members are the beating heart at the center of all that we do.

I also want to extend a heartfelt thank you to the incredible and endlessly dedicated staff that make up CR, from those who have shifted to the remote or hybrid work world to those in the labs and at the test track who have remained operating at the high level in person over the last two years. Thank you to our President and CEO, Marta Tellado, and to all of CR's employees for their dedication to consumers. CR will continue to fight for a world where each of us has the tools and information we need to drive our own destiny. And with this inspiring team leading the way, I know we'll continue to meet our mission of helping consumers everywhere.

Joaquín Alvarado
Board Chair