After a nearly century-long relationship, Sears and Whirlpool have cut ties.

The Wall Street Journal reports that Sears has stopped selling Whirlpool products—including those from the Maytag, Jenn-Air, and KitchenAid brands—after the manufacturer made pricing demands the beleaguered retailer wasn't ready to accept.

While Sears has faced a range of credit issues in recent years—often taking loans from its CEO's hedge fund to stay afloat—the disagreement that ended the retailer's relationship with Whirlpool was about passing on costs to customers. 

"Whirlpool has sought to use its dominant position in the marketplace to make demands that would have prohibited us from offering Whirlpool products to our members at a reasonable price," a Sears internal memo stated, as reported by The Wall Street Journal.

According to the memo, Sears is working to deplete its current Whirlpool inventory.

The change has already started to take shape at the department store. For starters, Sears' website no longer carries many of Whirlpool's products.

More on Sears & Appliances

For instance, a search of "Whirlpool" on the Sears main search menu continuously redirects to the appliance home page. However, a few Whirlpool products do appear when you search specifically in an appliance category. For example, by selecting refrigerators and then selecting Whirlpool in the brand section, you can see just two Whirlpool-branded fridges. 

Additionally, a search of "Jenn-Air" on the company's websites results in a marketplace—which includes products sold by third parties—listing for refrigerator baskets, water filters, other small accessories, and a few appliances. However, toggling to "Sears only" results in no results.

WSJ reports that Sears' call center representatives have already begun pushing Sears' own and other appliances, such as GE and Kenmore, noting that "We don't carry any Whirlpool appliances anymore."

The End of a Long Story

Sears began selling Whirlpool appliances back in 1916, when the manufacturer first got into the washing machine business.

In 1921, Sears took a stake in Whirlpool, WSJ reports. From there, the two companies enjoyed an entwined relationship, working on new products together.

Whirlpool eventually began making many of the products for Sears' Kenmore brand, often adding new features to those appliances before its own Whirlpool brand, WSJ notes, adding that Whirlpool will continue to make some parts for Kenmore appliances moving forward. 

Editor's Note: This article was adapted from a story that appeared on