Hyundai Ioniq 5 EV Accelerates New Sub-Brand Into the High-Tech Future
Some clever features will help this model stand out among the coming wave of electric SUVs
The electric SUV segment is rapidly expanding, with new models being introduced and racing to market in the next year or two. The latest to break cover is the Hyundai Ioniq 5, a pure electric vehicle that is sized between the automaker’s Tucson and Santa Fe SUVs. It is based on a flat-floored Electric Global Modular Platform (E-GMP)—Hyundai’s first EV-only platform—allowing great flexibility in designing interior space. This EV-specific architecture will be used for future models under the Hyundai, Kia, and Genesis brands.
The Ioniq 5 will expand the brand’s offerings, which currently include the Kona EV and Ioniq Electric hatchback, and from its Kia corporate cousin, the Niro EV.
"Ioniq" is being positioned as a sub-brand akin to how Toyota applied "Prius" to three different hybrids. For now, it marks an important entry into the small SUV segment, where so many buyers are gravitating these days.
More than just another EV, the Ioniq 5 brings several clever features—such as a solar roof, an augmented reality head-up display, and 800-volt electric architecture that enables relatively quick charging in places where DC fast charging is available—that will help it to stand out.
It will compete with the Chevrolet Bolt EUV, Ford Mustang Mach-E, Nissan Ariya, and Volkswagen ID.4.
Here is what we know so far.