The Soul lives in that increasingly gray area between hatchbacks and SUVs. A boxy, upright design gives it abundant interior space and super-easy access. You sit up high in chairlike seats, surrounded by an ample glass area for good visibility. Overall, it feels like driving a small SUV, but one that's lower to the ground. But unlike a true SUV, the Soul is available only with front-wheel drive.

Overall Owner Satisfaction

Consumer Reports’ Annual Owner Satisfaction Survey can improve the chances of finding a compatible car match. How? Our survey data reveals whether, all things considered, owners would buy the same car again. The answer to that question is what determines our owner-satisfaction rating, which is a powerful piece of intel because it predicts how well a particular model will satisfy other owners.

Overall Owner Satisfaction

Owner Satisfaction with:

Driving Experience

Includes acceleration and handling

What Owners Say

"Car is has a 1.6L engine, but is turbo charged. As a result it has very strong acceleration, yet gets 32 mpg average."

Bob H., FL (2018 Kia Soul)

"The turbo engine is great. The DSG transmission tends to lag from start. The Soul could really use a 4WD option for those of us in the North."

Anonymous, PA (2018 Kia Soul)

"Comes equipped with larger engine that provides plenty of power. Handling is excellent. This vehicle is fun to drive."

Anonymous, OH (2018 Kia Soul)

"Base model (manual Trans) needs more power. It is slow going up hills."

Anonymous, SC (2018 Kia Soul)

"Great acceleration with good gas mileage. Excellent handling. Surprisingly good rear visibility. Climate system and in car electronics are top notch. Only bad thing is dealer service. Hopefully this is an isolated case."

Gary L., TX (2018 Kia Soul)

"the relatively small 1.6L turbo provides enjoyable performance at a modest price with good MPG"

Anthony L., NH (2018 Kia Soul)

"Secure handling, excellent acceleration with the turbocharger"

David F., OR (2018 Kia Soul)

"It has great get up and go ND, FOR A TURBO, GETS GREAT GAS MILAGE"

Anonymous, TX (2018 Kia Soul)

"Poor acceleration when merging on highway or going uphill."

Anonymous, NJ (2018 Kia Soul)

"Power when you need it, excellent gas milage"

Anonymous, AR (2018 Kia Soul)

"Adequate acceleration and food handling on curves, great tight turning radius"

Anonymous, BC (2018 Kia Soul)

"Very good acceleration especially in sport mode. Decent, responsive handling. Small, nimble size."

Fred K., MI (2018 Kia Soul)

"Bought the turbo based on your review. Good acceleration, no noticeable lag, handles well."

Charles K., IN (2018 Kia Soul)

"It accelerates poorly from a stop. Getting up to speed includes verily slow start then coughs and lunges"

Anonymous, AZ (2018 Kia Soul)

"Not the best acceleration."

Anastasia G., NY (2018 Kia Soul)

"This Soul handles exceptionally well. Easy parking great visibility and acceleration"

Penny P., WA (2018 Kia Soul)

"Electric transmission makes this super fun o drive -- it has great acceleration. Because of the low center of gravity it takes corners precisely. It is a small car and is easy to get around in small parking lots."

Anonymous, CA (2018 Kia Soul)

"underpowered"

Anonymous, VA (2018 Kia Soul)

"I had a previous model ('16) with a 1.6 engine, and thought by moving up to the 2.0, I would get better initial acceleration. I am very disappointed with the acceleration, while in traffic, when you need to move quickly from one lane to another. The car stalls, and I believe creates a very situation."

Mark B., IL (2018 Kia Soul)

"enjoyable performance at a modest price with good MPG"

Anthony L., NH (2018 Kia Soul)

"enjoy the way it handles when driving"

Wililam C., FL (2018 Kia Soul)

"It is very stable and acceleration is even and powerful for my needs. No difficulties with steering or breaking under wet or dry conditions also."

Bob A., TX (2018 Kia Soul)

"Very surprising acceleration with turbo and 7 speed due clutch trans. Works great 99% of the time. However... the week spot for this setup is minor power application. As in bumper to bumper inch forward and stop traffic. In low power applications it is a bit snatchy and not as smooth."

Jim M., FL (2018 Kia Soul)

"The current 1.6 liter engine is a significant improvement over the same engine in the 2015 model I owned. Engine is smoother, quitter, and more powerful. The transmission is better calibrated for city and suburban driving. Handling is quick and tight and the ride is sporty but not jarring."

Anonymous, OH (2018 Kia Soul)

Comfort

Includes seats, climate control, noise, and ride

What Owners Say

"Spacious inside. Seats very comfortable. Ride a bit noisy with sunroof open."

Anonymous, ON (2018 Kia Soul)

"Great acceleration with decent gas mileage. Very comfortable seats but ride can be a little stiff. Noise is minimal. Air conditioner is excellent in 110 degree outside temperature."

Gary L., TX (2018 Kia Soul)

"Space! My husband is 6'4" and even sitting in back seat he has head and leg room. Very quiet. Good ride- suspension could be better going over bumps. Has all the bells and whistles of cars costing twice this amount and a better warranty. The only thing with seats is the should have put in seat memory- there was everything else. Love this car and I have driven BMWs and Audis since 1999."

Joy B., FL (2018 Kia Soul)

"It's been a great car. The one area I could say something negative would be the transmission shifting. It is a small engine which gets great mileage so I would expect to shift more. When starting out from a stop it shifts within 1 or 2 seconds causing a lurch. If I try to start out slow, it's VERY slow. If I step on it then it rips out fast. I can't seem to get it in the middle."

Michael C., FL (2018 Kia Soul)

"Because it's not a luxury vehicle, the ride is not 'soft' but is pretty taut. It's smoother than a small truck or VW Beetle."

Erich B., CA (2018 Kia Soul)

"There is no center arm rest in the base model Kia Soul. This is not comfortable."

Anonymous, SC (2018 Kia Soul)

"Quiet"

Anonymous, BC (2018 Kia Soul)

"New car, 3 months old, but no complaints. Runs as good as my 2012 Soul but with better pickup."

Walter D., NH (2018 Kia Soul)

"This car is really quite. ( plus model) Seats and ride are great for such a small car and wheel base. I am a lyft driver with 17,000 miles in 6 months. Passengers agree."

Richard C., PA (2018 Kia Soul)

"Sits up high very very comfortable seating very upright"

Mclaughlin R., IA (2018 Kia Soul)

"Very easy access. Seats are comfortable ."

Charles K., IN (2018 Kia Soul)

"I was looking specifically for a car that minimizes exterior noise and this car does a very good job."

Anonymous, MI (2018 Kia Soul)

"My wife has back problems which made it very difficult to sit in cars for more than 1 hour. We bought this car because it was so comfortable for her. It is a perfect height for her to get into and she was able to ride for 3-4 hours without any pain. It is wonderful."

Anonymous, WA (2018 Kia Soul)

"Seats lack lumbar support otherwise seats are good and comfortable."

Mark B., WA (2018 Kia Soul)

"The cabin is very comfortable and roomly"

Edward H., PA (2018 Kia Soul)

"Front seating is very comfortable and back seating has plenty of room."

Anonymous, OH (2018 Kia Soul)

"It's very comfortable and rides great. No problems."

Anonymous, FL (2018 Kia Soul)

"Solid ride, very comfortable seats, very low road noise."

Bob H., FL (2018 Kia Soul)

"Unfortunately as a tall person, seats should go farther back, without comprising height due to knee injury. Without sunroof i have sufficient headroom, but lack visibility as my eye line is where the roof drops to the windshield"

Anonymous, CA (2018 Kia Soul)

"I am over 6'2". This small vehicle was the most comfortable of all within the class!"

Anthony L., NH (2018 Kia Soul)

"Had a new BMW and a new Touareg. This car is more comfortable than either of those cars. Easy to maneuver and easy to drive"

Penny P., WA (2018 Kia Soul)

"Very easy to get in and out for a senior"

Hans H., TX (2018 Kia Soul)

"The seats could use more thigh support. The noise level is a little high and the ride quality could be more compliant."

Anonymous, PA (2018 Kia Soul)

"The car is wonderfully quiet and super comfortable. I love the heated and cooled seats. It makes the leather pleasant to ride it. Everything about the inside of the car is just plain nice to the touch. I sometimes want to pet the leather. The steering wheel leather is soft and comfy. It is just a great interior, very well laid out and comforting."

David M., OR (2018 Kia Soul)

Value

Did you get what you wanted relative to the price you paid?

What Owners Say

"I needed a replacement tow car for my motorhome. The Kia Soul fit the bill and is a comfortable car."

Mark H., FL (2018 Kia Soul)

"Soul gives me a lot for the money. Car offers very affordable combination of quality, comfort, and performance that I had a hard time finding in similar vehicles."

Anonymous, OH (2018 Kia Soul)

"After researching, there was nothing else in this segment that offered the same level of features and quality for the same price. Given the reputation of KIA products and the manufacturers warranty today, this was the best value for my money."

Bob A., TX (2018 Kia Soul)

"Good disability and very flexible"

Hans H., TX (2018 Kia Soul)

"An SUV for way less than the price of a regular SUV"

Grace J., AB (2018 Kia Soul)

"Car has a lot of options for a base model by adding one option package: heated seats, UVO, but no safety factors except backup camera."

Anonymous, NC (2018 Kia Soul)

"Great value Plus model! Very quite, gas milage 26 to 32. Auto paring for android or apple! Really works just plug and done. A must buy!"

Richard C., PA (2018 Kia Soul)

"Adequate power, very sophisticated options such as blind spot alert, great front end collision system, rear cameras, lane change warning system plus many more options that one might not expect in this small car."

David H., AL (2018 Kia Soul)

"The car have good value and I did get my money worth."

Edward H., PA (2018 Kia Soul)

"Visibility is very good. Safety features are very good. Easy to understand controls. Media system is more complicated than I need or want."

Anonymous, NY (2018 Kia Soul)

"Kia's reliability is improving, backed by an outstanding warranty. Very competitive pricing."

David F., OR (2018 Kia Soul)

"Great functionality. Good use of interior space. Useful features and luxury touches. Turbo engine and dual clutch transmission. All for less than $30,000."

Fred K., MI (2018 Kia Soul)

"We selected a lease and got $15k off the sticker, not counting state rebates. This car is the perfect size for our family of four for short trips, and ideal for my husband's daily work commute."

Anonymous, CA (2018 Kia Soul)

"The 2018 model has even more features (although the price was higher than the 2014 model) including all of the features on my 2014 (heated steering wheel, heated seats, cooled seats) and additionally came with back up warning system for objects/vehicles/people within a wide area behind the car, blind spot warning for cars in the blind spot when changing lanes, front proximity warning, and automatically folding side view mirrors."

Anonymous, MI (2018 Kia Soul)

"Do not need to spend a lot of money for the basics with could MPG."

Walter D., NH (2018 Kia Soul)

"Great value for the price. Features and styling allow for great versatility in a compact vehicle"

Anonymous, IN (2018 Kia Soul)

"Lot of extras, bells and whistles for the price."

Anonymous, CA (2018 Kia Soul)

"Lot of car for a very reasonable price."

Roger E., ON (2018 Kia Soul)

"Excellent value for this very high quality car"

Anonymous, AR (2018 Kia Soul)

"Feels like a luxury car on the inside yet very affordable."

Gregory M., NY (2018 Kia Soul)

"Buying a Kia Soul EV+ is an exercise in madness. Leasing on the other hand, is genius. The lease deal I got on the highest trim level of this car, including the Sun and Fun Package is insane. I don't know how they make money on the lease, but I am delighted at the sub $200/month payment that I have on this car. The car has all the bells and whistles and is comfy, attractive, fun and stylish. I would have paid more money, but glad I didn't have to."

David M., OR (2018 Kia Soul)

"I have only good things to say, for the money, the features, the ride, warranty, space and extras far surpassed anything else I looked to buy. The drive and the comfort exceeded the others as well."

Joy B., FL (2018 Kia Soul)

"I love this car...with rear seats down, has tons of room . Fun to drive. Has plenty of power for me. Fit and finish good."

Anonymous, CA (2018 Kia Soul)

"It's a good value under $30K. You get a lot of comfort and options. Seats are comfortable front and back. Even the backseat can accommodate 2 adults very comfortably with plenty of foot room. People are amazed when they sit back there."

Michael C., FL (2018 Kia Soul)

"The vehicle was, in my opinion, quite inexpensive for the quality. Fit is very good, finish is very good, interior is pleasant, warranty is exceptional."

Erich B., CA (2018 Kia Soul)

"The styling and the gas milage"

Wililam C., FL (2018 Kia Soul)

"Low cost, small new car that is comfortable, can carry a surprising amount of cargo, and also has a lot of passenger space."

Anonymous, MI (2018 Kia Soul)

"Very good value with seats that are easy to get into,good visibility, and good gas mileage."

Randy S., OK (2018 Kia Soul)

Would you buy this car again?

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Percentage of owners who would definitely purchase that same vehicle again. Owner-satisfaction Ratings are determined by the percentage of those who answered "definitely yes" to the question asked by the Consumer Reports Annual Auto Survey "Considering all factors (price, performance, reliability, comfort, enjoyment, etc.), would you get this car if you had to do it all over again?". If we don’t have sufficient data, a similar model might be used to form the owner-satisfaction score.
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