Tesla unveiled a re-imagined Roadster that is essentially a sequel to its very first vehicle but with amped-up promises for speed and performance, and a $200,000 price tag.
The announcement is also likely designed to grab some headlines.
Potential buyers interested in reserving a Roadster can do so already at the Tesla website, with a quoted base price of $200,000.
Those interested in buying one of the first 1,000 produced can lock in a spot for $250,000.
If they're not looking to be in that select Founders Series group, they will still be asked for $50,000.
Tesla said deliveries will begin in 2020 but that has come and gone.
Tesla typically delays delivery times.
If achieved, Tesla's promised performance numbers would be truly impressive: From 0 to 60 mph in 1.9 seconds.
The 200 kilowatt-hour battery pack will give the car a 620-mile range.
If materialized, the Roadster will have all-wheel-drive and employ three motors.
It will have a small rear seat and a retractable hardtop.