Women want a clutter-free home

Consumer Reports News: February 13, 2008 04:40 PM

What do women want?

That age-old question should be on the minds of builders, remodelers, and manufacturers of products for the home. Why? Because 91 percent of all new household purchases are made by or influenced by women, according to Paul Foresman, who earlier today at the International Builders’ Show delivered the “Her Home in 2015” seminar, which focused on the design and amenities that women will want—and expect—in their homes in the coming years.

The typical American woman is stressed, and builders/remodelers and manufacturers need to design spaces and products that will make her life easier and her home a haven from the madness, says Foresman, director of business development for Design Basics, a home-plan-design company and runs the quarterly publication Her Home.

Some other key points Foresman made during his presentation:

• Household messes cause stress, but cleaning is no walk in the park either. The solution? Provide women with products and spaces that are easier to clean, say showers without doors.

• Women want to eliminate clutter in the bathroom, kitchen, and garage. They’ll expect to see well-designed storage systems that can rein in the mess.

The simplest stress reducer I can imagine? Have everyone in the house put his or her stuff away without nagging. My colleagues and I agree that would alleviate a lot of tension.—Celia Kuperszmid Lehrman

Essential information: Read our report on closet and garage organizers to find the best products to unclutter your home.


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