Lowe’s gives us the early line on Friday's Facebook Gift-A-Thon

Consumer Reports News: December 14, 2010 05:29 PM

Lowe’s has given Consumer Reports an early look at some of the 21 items—including some stellar performers from our tests—that the retailer will be offering for 90 percent off at its next Facebook Gift-A-Thon beginning at 10 a.m. ET this Friday. While quantities for the 90 percent discount are limited, many of the same items will be available for 20 percent off (free shipping included) on Lowe’s website throughout the event. The lineup includes:

  • 300 KitchenAid K45SSWH 5-quart stand mixers for $14.48. The CR Best Buy has topped our Ratings of stand mixers for the past three years. The Lowes.com price will be $144.80.
  • 100 Dyson Animal DC28 upright vacuums for $59.99. It’s the top-scoring Dyson model in our tests (although not tops overall).
  • 25 GE GeoSpring hybrid heat pump water heaters for $159.99. In our tests, the GeoSpring and other hybrid heat pump models used almost 60 percent less energy than standard electric water heaters. The 20 percent discount does not extend to the GeoSpring.

Featured in the 90 percent discount but not available for the 20 percent discount will be:

  • 200 Sylvania 78675 60-watt equivalent A19 dimmable lightbulbs for $3.99;
  • 100 GE JES0737DNWW countertop microwave ovens for $5.99;
  • 100 Ninja QB1004 Master Prep professional food processor for $4.78;
  • 100 Electrolux EL85AA Unirapido cordless vacuum for $7.18;
  • 100 Dremel 300-2/28 1.15-amp keyed rotary tool for $7.49.

Lowe's is taking steps to prevent the long wait times and server crashes experienced in its first Facebook foray last month, says spokeswoman Colleen Carbott. The 21 offers will be parsed out over three days with the event ending sometime Sunday afternoon. All attendees who submit their e-mail addresses will receive a gift comparable to last month’s party favor, which was a $10 discount coupon. That event helped boost the retailer's friend count from 138,000 to 300,000.

“We did notice that at our last Facebook party, people were in a real shopping mentality and seemed content to wait. Fans started their own Facebook pages about the event, made T-shirts and even wrote poems about it,” said Carbott. We've got to ask: Poems?
—Gian Trotta

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