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LG's "Nano Full LED" 3D TV arrives, costs $3,800

Consumer Reports News: September 07, 2011 03:43 PM

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At this week's CEDIA trade show, LG Electronics announced its plans for the new 55-inch flagship passive-3D TV we wrote about last week. The ultra-slim 55-inch LCD TV (model 55LW9800) is now shipping to retailers and will sell for $3,800.

As we noted, this will be the first of LG's LCD TVs to use its new Nano Full LED backlighting technology, which the company says can produce a brighter picture with more uniform lighting across the entire panel. The TV, which uses passive 3D technology, is loaded with features, including LG's TruMotion 480Hz technology to reduce blurring, built-in Wi-Fi, and LG's Smart TV Internet platform. The TV, just a fraction over an inch deep, also has THX certification for both 2D and 3D, making it the first passive 3D TV to earn this distinction.

LG's expanded Smart TV platform now provides access to online content that includes movies from Amazon, Netflix, and Vudu; TVs shows from Hulu Plus; and Internet-based music from MOG. The TV can also access an apps market that now includes on-demand 3D content, offered in an area called the 3D Zone, and it's ready for Skype video calls (when used with an optional Web cam).

Like other 3D models in LG's Cinema 3D lineup, the 55LW9800 has a 2D-to-3D conversion feature that creates a 3D effect from standard 2D programs and movies, and comes with four sets of passive polarized 3D glasses. The TV also ships with the company's gesture-based Magic Motion remote control that uses hand motions to navigate the onscreen menus.

James K. Willcox

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