The tech industry usually rewards procrastinators with lower prices. Not Netflix. If you've been lingering over the decision to join the streaming service, you'll now pay $10 a month for the standard plan, the company's most popular plan. That's a buck more than the fee for current Netflix subscribers, who get to hold onto their $9 monthly payment for at least another year.

The $10 plan allows for two simultaneous high-def streams. There's still an $8 basic plan that provides a single standard-definition stream; the $12 premium plan offers four simultaneous HD streams.

This is Netflix's first increase since May 2014, when the company raised rates for new subscribers from $8 to $9 a month. The additional revenue will help Netflix acquire more content, securing exclusive deals in an increasingly competitive arena.