Illustration of a TV for Amazon Prime Day

In past years, Amazon Prime Day hasn’t really emerged as a great time to get a deal on a new TV, especially a larger model from a major brand. Typically, the best deals have been on some smaller Insignia and Toshiba sets that use the Amazon Fire TV smart TV system.

But this year, things are quite a bit different. One reason is that Amazon’s Prime Day sales event, which runs through Wednesday, has traditionally happened in July as a way to jump-start sales at a time of year when retailers experience something of a shopping doldrums. People typically tend to do more shopping for TVs in the fall, with the start of the football season.

But another is that several other major retailers, including Best Buy, Target, and Walmart, have responded to Prime Day with sales promotions of their own. The result is that this year, Amazon Prime days is serving as a kickoff to the Black Friday and holiday sales season.

Below, we’ve profiled some of the best deals we've seen so far, along with an idea of what type of picture quality you can expect. The TVs include models from secondary brands at very low prices and some major-brand sets that are among the best TVs in our ratings.

If you don’t see something you like, keep checking back for all our upcoming coverage on the best TV deals we see, which will continue through Black Friday and right up until Christmas. If you decide to buy now, see if the retailer will give you a price-match guarantee on the set. Prices are volatile at this time of year, and a guarantee could protect you if the price drops even further in the next few weeks.

TVs Under $1,000

TCL 50-Inch 4K Smart TV

    This set, the TCL 50S434, is selling for about $280 right now. Most TCL sets are Roku TVs, but this entry-level 4K set uses the Google Android TV platform. We didn’t test this set, but 4-series TCLs have typically had middling results in our tests.

    Samsung 50-Inch 4K Smart TV

      We tested this set, and it has top-notch overall picture quality, though the high dynamic range (HDR) performance isn’t so great. It’s a 2018 entry-level 4K smart TV that’s still hanging around. The set is currently selling for about $330 at retailers such as Best Buy, so you’ll save about $30. However it was even cheaper—going for $280—at Best Buy, Target, and Walmart during their Black Friday sales last year.

       

      CR’s test results: Samsung UN50NU6900FXZA 50-inch 4K smart TV

      Samsung 55-Inch Q60 4K QLED Smart TV

        This set, the Samsung QN55Q60TAFXZA, has dropped about $100 in price during the current sale. We didn’t test this set, but we did test the Samsung QN55Q60DT, which is similar but sold via warehouse clubs. It had great picture quality, but only so-so high dynamic range (HDR) performance. It’s a model in Samsung’s least expensive QLED series for 2020.

        Samsung 55-Inch 4K QLED Smart TV

          This set, the Samsung QN55Q60TB, is in the company’s least expensive QLED series for 2020. We didn’t test it, but we did evaluate the 65-inch Samsung QN65Q6DT that’s sold via warehouse clubs and it delivered satisfying HD and 4K picture quality, though the high dynamic range (HDR) experience was not as good. The model is selling for $698 at a few retailers right now, so you’ll save about $100 with this deal.

          Samsung 58-Inch Q60 4K QLED Smart TV

            This set, the Samsung QN58Q60TAFXZA, has become about $100 cheaper during the sale. We didn’t test this set, but we did test smaller and bigger similar versions of this model, sold via warehouse clubs. They score well on picture quality but only so-so for high dynamic range (HDR) performance. The TV is in Samsung’s least expensive QLED series for 2020.

            Samsung 65-Inch 4K QLED Smart TV

              This set, the Samsung QN65Q60TB, is the bigger sibling to the 55-inch version cited above. Once again, we didn’t test this set but did evaluate the 65-inch Samsung QN65Q6DT sold via warehouse clubs, and it did well in our ratings. It’s also about $100 cheaper at Walmart’s sale than elsewhere.

               

              One note: You’ll also see this set and its sibling listed at other retailers without either the “B” or the “FXZA” suffix in the model name. If you strip those letter combinations out and do a search, you’ll see where else the TVs are available.

              Samsung 75-Inch 4K QLED Smart TV

                This 75-inch 4K smart TV from Samsung, an entry-level model in the company’s mainstream non-QLED 4K TV lineup for 2020, is a decent overall performer. This TV works with Samsung Bixby, Amazon Alexa, Google Assistant, and Apple AirPlay 2. Its HDR performance is ineffective, mainly because of peak brightness limitations, and it has a narrow viewing angle.

                 

                CR’s test results: Samsung UN75TU7000 75-inch 4K smart TV

                TVs for $1,000 to $2,000

                Sony 55-Inch A8H Series 4K OLED Smart TV

                  This set, the Sony XBR55A8H, is one of Sony’s 2020 4K TVs. We haven’t finished testing this set yet—it’s currently in our TV labs—but last year’s Sony OLED TVs were among the best sets we tested. It has been selling for $1,900, so you’ll save about $600 with these deals.

                  Sony 65-Inch A8H Series 4K OLED Smart TV

                    This set, the Sony XBR65A8H, is one of Sony’s 2020 4K TVs. We haven’t tested this set yet—we have its smaller sibling, above, in our TV labs—but Sony’s 2019 OLED TVs were among the best sets we evaluated last year. It has been selling for $2,800, so you’ll save $1,000.

                    Samsung 65-Inch Q90 4K QLED Smart TV

                      This set, the Samsung QN65Q90TAFXZA, is in Samsung’s pricier flagship QLED TV series for 2020. We didn’t test this model, but the 55-inch version is among the best LCD-based TVs you can buy this year, and a top-notch TV overall. It had been selling for about $2,500.

                      Sony 55-Inch A9G Series 4K OLED Smart TV

                        The Sony XBR-55A9G, a top-rated Sony set in the company's flagship 4K OLED series for 2019, had been $2,500, so this is a decent discount. The television was among the best we tested last year.

                         

                        CR’s test results: Sony XBR-55A9G 55-inch 4K smart TV

                        TVs for $2,000 and Up

                        Samsung 65-Inch Q800 8K QLED Smart TV

                          We don’t think buying an 8K TV makes a lot of sense for most people, but if you’re looking for one, the Samsung QN65Q800TAFXZA is one of Samsung’s least expensive 8K options. It had been selling for about $3,200 before the current round of sales.

                          Sony 65-Inch A9G Series 4K OLED Smart TV

                            The Sony XBR-65A9G had been selling for $3,500, so this marks a significant discount on one of the best TVs Consumer Reports tested in 2019. It was in Sony’s flagship 4K OLED series for 2019, which were top-rated TVs.

                             

                            CR’s test results: Sony XBR-65A9G 65-inch 4K smart TV

                            LG 65-Inch GX-Series 4K OLED TV

                              This 65-inch TV, the LG OLED65GXPUA, is in the company’s pricier, design-centric Gallery OLED TV series for 2020. It had been selling for about $3,000, so these prices provide a $400 savings. The 55-inch version of this set is among the best TVs we’ve tested in 2020.

                              LG 77-Inch GX-Series 4K OLED TV

                                This 77-inch TV, the LG OLED77GXPUA, is a bigger model in LG’s pricier design-centric Gallery OLED TV series for 2020. Before the sales began, it had been priced at $5,200. We didn’t test this set, but LG OLED TVs have generally been among the best-performing TVs in our ratings. This series is meant to appeal to those who don’t mind paying a premium for a super-slim flush-mount wall design.