General Mills today said it would begin labeling its products that contain genetically modified ingredients. The company made the move because Vermont's law requiring labeling of products with GMOs is looming. It goes into effect July 1. 

“We can’t label our products for only one state without significantly driving up costs for our consumers and we simply will not do that," Jeff Harmening, executive vice president and chief operating officer for U.S. retail at General Mills, said in a statement. "The result: consumers all over the U.S. will soon begin seeing words legislated by the state of Vermont on the labels of many of their favorite General Mills products.” 

The news follows Wednesday's defeat of a U.S. Senate bill that would've prevented states from passing their own GMO-labeling laws.

General Mills is the second big food maker to announce such a move. In January, Campbell Soup said it would label its products that contain ingredients that are genetically modified, also called genetically engineered.

General Mills is the manufacturer of such foods as Cheerios, Yoplait yogurt, Betty Crocker baking mixes, and Old El Paso Mexican foods.

General Mills products with GMO labeling may be showing up in stores as soon as in the next few weeks. In the meantime, the company has put the information on its website. Click on a product and you can find the percentage of GE ingredients the food contains. For example, “the majority of the ingredients” in Corn Chex cereal are GE; “some ingredients (less than 75 percent of the product by weight)” in Fiber One cereal are GE; and Cheerios “does not contain GE ingredients.”

“We commend General Mills for understanding that consumers care about whether their food is genetically engineered, and deciding to provide that information on their products' packaging," says Jean Halloran, director of food policy at Consumers Union, the policy and advocacy arm of Consumer Reports. "This is an important step forward and we hope other companies will follow their lead and that of Campbell Soup."