Collaborate With Us
Marketplace Safety By Design
The Marketplace Safety by Design Playbook is a companion to Consumer Reports’ evaluation of digital marketplaces. This playbook outlines key product safety information that must be shared with consumers, as well as some crucial elements specific to children’s products. It also provides important practices we would like to see platforms adopt and implement to ensure that consumers have all the information they need to make a safe choice for their families. Use this guide to strengthen safety on your digital marketplace and inspire the consumer trust that will bring long term customers.
Provide actionable steps to operationalize CR's Safety by Design Framework.
Influence product requirements to ensure critical safety information is communicated clearly
Support safety and compliance staff to demonstrate the business case for robust safety information
Help build trust with consumers and inspire long term loyalty
How We Can Work Together
Request an Initial Conversation
We're eager to hear from leaders in the marketplace safety world about what successes you've had and what challenges you're tackling. We're here to help with guidance rooted in consumer expectations. Reach out at CorporateEngagement@consumer.org to set up an initial discussion.
Implement at least one recommendation from the Playbook
By integrating at least one of our recommendations, a company can proactively address evolving consumer expectations. Leadership in safety delivers a platform that creates clear and safe consumer shopping experiences, enabling shoppers to feel confident their purchases will be safe and developing a lasting customer relationship.
Marketplace Safety By Design Framework
Informed by CR’s product testing, consumer research, direct engagement with platforms, and product safety expertise, CR’s Digital Marketplace Product Safety Framework outlines four key principles for digital marketplace practices and processes that ensure consumers can shop with confidence that the products they purchase online will be as safe as possible. These key principles are: inform consumers, respond to harms, vet sellers, verify product safety. CR has already evaluated 4 platforms on the inform consumers principle. Learn more about CR’s framework at the link below.