Release date 11/03/2010
YONKERS, NY – Shoppers need not look any further than their wallets in search of the perfect holiday gift. Money is among the most wanted gift this year. That’s according to a new Consumer Reports Holiday Shopping Poll, which also found that 58 percent of people plan on giving cash as a gift this year.
Aside from cold-hard cash, Americans also cited electronics and gift cards as the most desirable gifts to both give and get. The full results of this latest poll are available at www.consumerreports.org.
“You can’t fault consumers for focusing on the fundamentals,” said Tod Marks, Consumer Reports senior editor and resident shopping expert. “Cash makes a great gift because people can buy something they really need or really want.”
Here’s the breakdown on what Americans plan to bestow on others this holiday season: clothing (68%), electronics (62%), gifts cards (62%), toys (62%) and cash (58%).
“Dropping prices on mature products like TVs and laptops, and some hot new categories like tablet computers and e-book readers, have helped keep electronics on the top of many gift lists this holiday season,” said Paul Reynolds, electronics editor of Consumer Reports.
Other highlights from the first Consumer Reports Holiday Shopping Poll of 2010 include:
Gift Cards: A Popular Gift that Goes Unused
Consumer Reports Holiday Shopping Poll Methodology
The Consumer Reports National Research Center conducted two telephone surveys of a nationally representative probability sample of telephone households. 1,023 interviews were completed among adults aged 18+ between January 7 – 10, 2010 for the post 2009 holiday data. Another 1,010 interviews were completed among adults aged 18+ between October 14 – 18, 2010. The margin of error is +/- 3% points at a 95% confidence level.