Release date 04/11/2019
Yonkers, NY -- Consumer Reports (CR), the independent nonprofit organization, today announced Kristen Purcell as Chief Research Officer. In the newly created role, Purcell will oversee CR’s data-driven research capabilities, including survey research, data science, market analysis, consumer engagement and statistics.
“Consumer research and data are at the heart of everything we do, and they have been for more than 80 years,” said Liam McCormack, Vice President of Research, Testing and Insights at CR. “I’m thrilled to welcome Kristen to CR. Her deep expertise will help further CR’s position as the preeminent authority on consumer needs and concerns, as we pursue our mission to drive marketplace change that puts people first.”
Purcell comes to CR with 20 years experience. Most recently, she served as a Senior Health Researcher at Mathematica Policy Research, where she conducted program and policy evaluations for clients such as the Centers for Medicare & Medicaid Services, the Department of Defense, the Social Security Administration and the Robert Wood Johnson Foundation. Previously, she served as Director of Research for the Pew Research Center’s Internet & American Life Project, whose mission is to understand the ways digital technologies are shaping Americans’ lives.
“I am thrilled to join such an iconic institution and work with so many innovators and leaders in their fields,” said Purcell. “I look forward to using my skills to inform CR’s priorities and, ultimately, benefit consumers in their everyday lives.”
She earned her BA in Sociology and American Studies from Franklin and Marshall College and her MA and Ph.D. in Sociology from Rutgers University.
For more information about CR, visit consumerreports.org.