Best New Car Deals Polishing a new car

A great price isn't necessarily a good deal if the vehicle doesn't measure up, so we help you choose a good car at a good price with monthly list of best new car deals. The featured vehicle highlighted below has an attractive incentive that can save you extra money, and it is recommended by Consumer Reports, as are all models detailed below.

Other trims on the vehicles listed may also present good deals. Although incentives all eventually expire, they are often renewed. Even an expired deal can point you toward significant potential savings.

Research ratings, reliability, owner satisfaction, and the latest dealer pricing on our car model pages.

See our full list of this month's best new car deals below.  


Spotlight Deal: 2019 Kia Optima

Best New Car Deals featuring 2019 Kia Optima

Kia's midsized sedan packs a lot of substance and value. It drives nicely, with a firm yet absorbent ride and responsive, secure handling. The 2.4-liter four-cylinder is pleasant and returned 28 mpg overall in our tests; the uplevel 2.0-liter turbo-four packs more punch. A 1.6-liter four-cylinder mated to a seven-speed dual-clutch transmission is also available. Both hybrid and plug-in hybrid versions are available. The EX trim features comfortable leather seats, automatic climate control, a roomy rear seat, and heating for the seats and steering wheel. The controls are very intuitive to use, but the low-mounted dash vents tend to blow more air on your hands. Forward-collision warning, automatic emergency braking, blind-spot warning, and rear cross-traffic warning are standard. 

Read our complete Kia Optima road test.

Model

MSRP

Invoice Price

Potential Savings Below MSRP

Incentive Expiration

2019 Kia Optima EX

$27,720 $26,648 11%+10/31/2018

Get dealer pricing information on more than 1,100 models.


Small Cars

Get dealer pricing information on the vehicles listed below.

Model

MSRP

Invoice Price

Potential Savings Below MSRP

Incentive Expiration

2018 Chevrolet Bolt EV Premier$41,780 $40,144 6%+10/1/2018
2018 Chevrolet Sonic LT$19,295 $18,558 6%+10/1/2018
2018 Kia Forte LX$18,795 $18,080 16%+10/31/2018
2019 Kia Soul +$21,430 $20,354 12%+10/31/2018

2018 Mazda3 Sport sedan

$20,040 $19,216 9%+10/1/2018
2018 Mazda3 5-Door Sport Manual$20,240 $19,409 9%+10/1/2018
2019 Toyota C-HR XLE$24,025 $22,533 12%+10/1/2018
2019 Toyota Corolla LE CVT$20,055 $18,637 12%+10/1/2018
2018 Toyota Prius Three$27,655 $25,808 10%+10/1/2018

Sedans

Get dealer pricing information on the vehicles listed below.

Model

MSRP

Invoice Price

Potential Savings Below MSRP

Incentive Expiration

2018 Chevrolet Impala Premier$37,495 $36,030 7%+10/1/2018
2018 Ford Fusion Titanium$31,385 $29,708 9%+10/1/2018
2018 Ford Fusion Hybrid SE$27,235 $25,786 16%+10/1/2018

2018 Hyundai Elantra SEL 2.0L

$19,735 $19,112 16%+10/1/2018
2018 Hyundai Sonata SE 2.4L$22,935 $22,026 17%+10/1/2018
2018 Hyundai Sonata Hybrid SE$26,385 $25,142 12%+10/1/2018

2019 Kia Optima EX

$27,720 $26,648 11%+10/31/2018

2018 Lincoln MKZ Hybrid Premiere

$36,530 $34,750 8%+10/1/2018

2018 Lincoln MKZ Premiere

$36,530 $34,750 8%+10/1/2018
2018 Mazda6 Sport$23,895 $22,741 9%+10/1/2018

2018 Nissan Altima 3.5 SL

$34,525 $32,223 15%+10/1/2018
2018 Toyota Camry LE$25,070 $23,018 12%+10/1/2018
2018 Toyota Prius Prime Premium$29,920 $28,760 9%+10/1/2018

2018 Toyota Yaris iA

$17,970 $17,289 9%+10/1/2018

SUVs

Get dealer pricing information on the vehicles listed below.

Model

MSRP

Invoice Price

Potential Savings Below MSRP

Incentive Expiration

2018 Buick Encore Preferred ll AWD$29,395 $28,259 16%+10/1/2018
2018 Ford Edge SEL AWD$35,040 $33,507 10%+10/1/2018
2018 Ford Escape SE 4WD$28,045 $26,829 12%+10/1/2018
2018 Hyundai Santa Fe SE 3.3L AWD$33,580 $32,005 15%+10/1/2018
2019 Kia Sportage LX AWD$26,245 $25,243 11%+10/31/2018
2018 Mazda CX-3 Touring AWD$24,420 $23,758 7%+10/1/2018
2018 Nissan Murano AWD SL$41,095 $38,634 11%+10/1/2018
2018 Nissan Rogue AWD SV$28,365 $26,900 11%+10/1/2018
2018 Toyota Highlander XLE V6 AWD$41,625 $38,096 11%+10/1/2018
2018 Toyota RAV4 Hybrid XLE AWD$30,325 $28,568 9%+10/1/2018
2018 Toyota RAV4 XLE AWD$28,195 $26,431 11%+10/1/2018
2018 Toyota Sequoia Limited 4WD$61,615 $56,186 11%+10/1/2018

Minivans

Get dealer pricing information on the vehicles listed below.

Model

MSRP

Invoice Price

Potential Savings Below MSRP

Incentive Expiration

2018 Chrysler Pacifica Touring L

$37,340 $36,178 8%+10/1/2018

2018 Toyota Sienna XLE 8-Passenger

$38,135 $35,167 15%+10/1/2018

Pickup Trucks

Get dealer pricing information on the vehicles listed below.

Model

MSRP

Invoice Price

Potential Savings Below MSRP

Incentive Expiration

2018 Ford F-150 XLT 4WD SuperCab$41,130 $38,355 10%+10/1/2018
2018 Ram 1500 Big Horn 4x4 Regular Cab 64" Box$37,590 $35,496 18%+10/1/2018

2018 Toyota Tundra 4WD SR5 CrewMax 5.5 Bed 5.7L

$41,165 $38,183 13%+10/1/2018

Sports Cars

Get dealer pricing information on the vehicles listed below.

Model

MSRP

Invoice Price

Potential Savings Below MSRP

Incentive Expiration

2019 Toyota 86

$28,095 $26,738 7%+10/1/2018

Wagons

Get dealer pricing information on the vehicles listed below.

Model

MSRP

Invoice Price

Potential Savings Below MSRP

Incentive Expiration

2018 Ford C-Max Hybrid SE$24,995 $23,910 13%+10/1/2018
2018 Hyundai Elantra GT$21,235 $20,428 16%+10/1/2018
2018 Kia Niro EX$27,090 $25,783 9%+10/31/2018
2019 Toyota Corolla Hatchback SE$22,010 $20,447 9%+10/1/2018

CR's Build & Buy Car Buying Service

When buying a car, in addition to research and reviews, Consumer Reports offers subscribers access to the Build & Buy Car Buying Service at no additional cost. Through this service, a nationwide network of about 12,000 participating dealers provide upfront pricing information and a certificate to receive guaranteed savings off MSRP (in most states). The pricing information and guaranteed savings includes eligible incentives. Consumer Reports subscribers have saved an average of $3,101 off MSRP with the Build & Buy Car Buying Service.