The White Cloud Ultra Soft & Thick (Walmart) is part of the Toilet paper
test program at Consumer Reports. In our lab tests, Toilet paper
models like the Ultra Soft & Thick (Walmart) are rated on multiple criteria, such as those listed below.
Strength: Strength reflects resistance to puncturing.
Softness: Softness is the judgment of trained panelists.
Disintegration: Disintegration reflects the amount of time needed for a sheet to break up in swirling water.