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No freebies accepted for ratings
Our secret shoppers buy products for ratings at retail - even the cars! We make sure we’re reviewing the same product you’re likely to bring home, not a sample from the brand.
Evidence-based ratings
Our experts design tests based on government and industry standards, as well as the experience you’ll have using the products.
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For 85+ years we’ve advocated for better standards, from seat belts to bassinets. Sometimes our testing methods become part of an industry’s standards.
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